Dennis Miracles Aboagye, the Director of Communications for the Bawumia Campaign Team, has highlighted low voter turnout among New Patriotic Party (NPP) supporters as a significant factor in the party’s defeat in the 2024 general elections. According to him, a noticeable drop in votes across several regions was a critical issue that worked against the party.
“One of the key reasons this result is as it is, according to the data, is that our people didn’t turn out to vote, and that is the fact,” Aboagye stated during an interview on Newsfile on December 14.
Providing detailed statistics, he explained the sharp decline in voter support for the NPP compared to the 2020 elections. In the Ahafo Region, for instance, the NPP garnered 145,000 votes in 2020, but this number dropped to 113,000 in 2024. Similarly, in Greater Accra, the party's votes plummeted from 1,253,179 in 2020 to only 681,000 in 2024—a staggering reduction by almost half. Meanwhile, the opposition National Democratic Congress (NDC) saw steady increases in their numbers, particularly in regions like Greater Accra and Ahafo.
The communication strategist’s observations underscore the growing apathy within NPP supporters during this election, contributing to the party’s historic loss.
Dissatisfaction with NPP’s Leadership
Alhassan Suhuyini, Member of Parliament for Tamale North, has also weighed in on the NPP's defeat. Speaking on The Big Issue on Channel One News, Suhuyini attributed the loss to widespread dissatisfaction with the party's governance over the past four years.
Suhuyini criticized the NPP for failing to meet the expectations of Ghanaians, citing poor leadership and policies that alienated voters. He emphasized that the party’s performance left many feeling provoked and disillusioned, which was reflected in the NDC’s sweeping victory.
“It is a victory that requires reflection. The funfair should be over by now. We need to understand the level of responsibility that has been placed on His Excellency the President’s shoulders and, by extension, the shoulders of the NDC. The margin of victory should not let us lose sight of the fact that expectation is also that high,” Suhuyini said.
He further cautioned the NDC to take its victory as a mandate to address the pressing concerns of Ghanaians.
The Role of Changing Voter Dynamics
Both Aboagye and Suhuyini acknowledged a shift in voter behavior as a significant factor in the election outcome. Aboagye pointed to data indicating a lower turnout from traditional NPP strongholds, suggesting waning enthusiasm within the party's base. In contrast, Suhuyini highlighted the role of disenchanted voters who crossed party lines or abstained altogether due to dissatisfaction.
This change reflects a growing trend among Ghanaian voters, particularly the youth, who are increasingly prioritizing development and effective governance over party loyalty. This sentiment has created an environment where poor performance is met with electoral repercussions, as evidenced by the NPP's loss.
Lessons for the NDC
While the NDC celebrated a decisive victory, Suhuyini urged the party to avoid complacency. He reminded them that the electorate has placed high expectations on their leadership and warned against underestimating the challenges ahead.
“The NDC must recognize that this is a mandate for change. Ghanaians expect solutions to their problems, including unemployment and poor economic performance. Any failure to deliver could lead to similar consequences in future elections,” he advised.
Moving Forward
The 2024 elections have underscored the importance of voter engagement and effective governance in maintaining political dominance. For the NPP, the results serve as a wake-up call to address internal challenges and rebuild trust with their base. For the NDC, it is an opportunity to prove their capability in delivering on their promises and meeting the expectations of a demanding electorate.
As Ghana enters a new chapter under NDC leadership, the political landscape appears more dynamic and competitive than ever. With shifting voter priorities and heightened accountability, the coming years will test the resilience and adaptability of both major political parties.
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