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May 19th , 2024

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SURVIVING IN LESS DEVELOPED MARKET (2)

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This definitely puts you in the limelight in terms of performance and career advancement, since your performance is directly tied to the territory's outcomes.

 

 

 

Access to new markets is crucial for corporate growth and long-term viability. It's worth mentioning that such marketplaces have difficulty obtaining essential goods and beverages that are readily available in the country's major cities.

 

 

 

Working in less developed locations has the advantage of providing opportunity to discover new markets and increase product distribution (numeric distribution).

 

 

 

For example, in 2018, I recall accompanying a trade companion and listing Johnnie Walker scotch whiskey into stores on the Nandom – Hamile stretch for the first time, despite the fact that it had previously been believed unfeasible by the industry.

Working in such environments provides great rewards and fulfilment.

 

 

 

I guarantee you'll be astounded by the opportunities these less developed areas have for businesses to expand their markets and sustain their goods.

 

 

 

Reaching out to and expanding such sectors frequently resulted in full devotion from merchants and wholesalers, who see you as a God-sent messenger.

 

 

 

Sales drivers are the factors that influence sales at the point of purchase, and their execution is important. Quality, distribution, visibility, pricing, promotion, and persuasion are some of these aspects.

 

 

 

I've always believed that making proper use of these aspects will almost always result in the desired sales results.  With so many options available in developed markets, it's tough to encourage retailers and wholesalers to stick to these parameters, especially when it comes to pricing.

 

 

 

You may engage and have prices adjusted in less developed areas to ensure increased rate of sale (ROS), which leads to profit for both merchants and the firm.

 

 

 

Souvenirs that act as visibility materials are adored and frequently play a vital part in completing large sales and promoting loyalty and bonding for a long time, resulting in recipients becoming brand champions.

 

 

 

Building and nurturing talent: one of the benefits of working in such areas is the rare chance to develop and nurture Team Members through secondment and/or delegation.

 

 

 

 

 

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Emmanuel Amoabeng Gyebi

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