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Nana Kay

A year ago

FIDELITY BANK DESIRES A CLOSER RELATIONSHIP WITH GRAPHIC

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A year ago



For their mutual benefit as well as the interests of their stakeholders, Fidelity Bank PLC and Graphic Communications Group Ltd (GCGL) will strengthen their partnership.




Businesses, regardless of their resources, cannot survive in isolation, according to Esi Mills-Robertson, Director of Inclusive Banking at the bank. As a result, relationships that will support them must be formed.



When Ms. Mills-Robertson led a bank team to meet with Editor-in-Chief, Graphic, Theophilus Yartey, she made this statement.


The purpose of the visit was to give the delegation a chance to congratulate him on his new position and to chat about potential commercial collaborations.



Together with other representatives from the Marketing and Corporate Affairs division, the group comprised Eric Frempong Amponsah, Head of Marketing, Digital, and Brand Marketing.


Partnership

Being an indigenous bank, Fidelity, according to Ms. Mills-Robertson, was eager to capitalize on Graphic's expertise, reputation, and experience to create synergies that would be advantageous to the collaboration.


"We've collaborated previously, and we want to make that relationship stronger."



"You can always rely on our assistance, and we are open to collaborations that will be to our mutual advantage," Ms. Mills-Robertson said.


Mr. Amponsah Frempong, congratulating Mr. Yartey on behalf of the bank, stated that there was no question the editor would be successful in his position given his work ethic and his professional expertise.


"We are overjoyed that you have been given this position and that you will bring your wealth of expertise from your time as the previous editor of Graphic Business.


We have no doubts about your ability to succeed in your new position, and we wish you well.



The Editor, Graphic, on the other hand, thanked the delegation members for their well wishes and expressed happiness that the bank had chosen to restart the partnership between the two companies.


He declared that GCGL was ready to cooperate closely with Fidelity Bank PLC and that doing so would be in both parties best interests.


Mr. Yartey continued by saying that despite the opposition Graphic faced across the board in the media scene, it had maintained its dominance and would keep doing so. utilize its knowledge and skills to continue to dominate the industry.


Leaders: "As market leaders, we are conscious of the competition in the industry, but we also don't take anything for granted since we have the experience, skills, and resources to preserve our leadership position.




"As Graphic, we are pleased to have Fidelity Bank on board. We also realize that connections and collaborations are essential to the success of business activities.


In order to maintain the history and legacy of the company, Mr. Yartey remarked, "This year, we commemorate the 73rd anniversary of Graphic, and we will make sure that we develop collaborations and ties that will help our brands remain strong."

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