During the introduction of the new Voltic Premium Brand Campaign, called "Own Your Richness," Coca-Cola and its bottling partner, Voltic Ghana Limited, have presented a new premium bottle and a new brand identity throughout the existing range.
The new 750-ml premium bottle features a distinctive royal blue label with the new golden Voltic emblem engraved on it. It also has a redesigned design.
For the past 25 years, Voltic Natural Mineral Water has established itself as a household name and a staple of Ghanaian culture.
The "Own Your Richness" campaign uses a number of customer and consumer interaction initiatives to promote and appreciate the rich and varied Ghanaian culture.
We are really delighted to be affiliated with Ghana and the country's rich and unique culture, said Seshnee Naidoo, Coca-Cola's Director for the Equatorial Africa Area, during the launch ceremony. Voltic's new brand concept highlights our dedication to reviving our customers while also encouraging them to embrace their own particular richness.
She continued by saying that as market leaders, Coca-Cola and its bottling partner Voltic (GH) Limited, a division of Coca-Cola Beverages Africa, want everyone to be proud of the standard and quality of bottled water coming out of Ghana, and they hope to accomplish this through the new brand campaign.
She also reaffirmed the Coca-Cola System's commitment to sustainability, saying that it will continue to help underserved areas with water replenishment initiatives like the installation of motorized boreholes in areas where they are primarily needed.
The Managing Director of Voltic (GH) Ltd., Flora Jika, stated on behalf of the firm that Voltic is proudly produced in Ghana to the highest quality standards and that the brand's longevity in the market shows its constancy in sustaining high standards.
"With this campaign, we intend to position ourselves solidly across all market sectors and niches while providing our valued customers with the quality experience they deserve and also fulfilling CCBA's mission to revive Africa and make the continent a better place for all." Added she.
In order to spearhead the campaign as influencers across many platforms, the Voltic Own Your Richness Premium Campaign will enlist superstars like Afua Rida, David Dontoh, and Akumaa Mama Zimbi, among others.
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