To increase the competitiveness of the nation's exports on the global market, the European Union (EU) has spent GH75 million (€6.2 million).
The investment, which was undertaken over the past four years, was concentrated on three key value chains, including cassava, fruits (mango and pineapple), cosmetics, and personal care items.
The Economic Community of West African States (ECOWAS) and the EU partnered on the West Africa Competitiveness Programme (WACOMP), and this was a contribution to that program.
The plan aims to improve ECOWAS nations' integration into regional and global economic systems, particularly the African Continental Free Trade Area (AfCFTA), as well as the competitiveness of West African exports.
Irchad Razaaly, the EU Ambassador to Ghana, announced this at the WACOMP Ghana SMEs Product Yesterday's exhibition in Accra noted that the money will help Ghanaian companies expand their reach and boost their competitiveness in local and global markets.
In order to increase the competitiveness of Ghanaian exports and assist sustainable production and processing, the EU invested about GH75 million in the scheme.
He stated that they were concentrating on three primary value chains: cassava, fruits (mango and pineapple), cosmetics, and personal care items.
In collaboration with the United Nations Industrial Development Organization (UNIDO), WACOMP organized the show for more than 50 EU-supported SMEs producing fruits, cassava, and shea butter products.
Unique Solution Farms, Ghana Home Foods, NyCa Pro Beauty, Leam Shea Products, Agape Cosmetics, Exotic, and several more companies displayed their products.
demonstrating originality
The event, according to the ambassador, was a chance to display cutting-edge goods created by young entrepreneurs as part of the EU Month festivities that put a special emphasis on youth and skills in the nation.
"We will organize a 2-day training on waste management in the nation in addition to this display of more than 40 SMEs funded by WACOMP.
"The main goals of WACOMP are to strengthen West African products' competitiveness and to enhance ECOWAS countries' integration into the regional and global trading systems, including AfCFTA," he stated.
He said that the show was a special chance to highlight the achievements of small and medium-sized Ghanaian enterprises in vital value chains, particularly those that produce crucial exports like shea butter, cassava, and tropical fruits.
He clarified that the goods were shipped to all regions of the globe, including Asia, the Middle East, the United States, and the European Union.
"Under WACOMP, we continuously collaborate with SMEs to expand export potential, especially to the EU.
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