In order to make this year's World Public Relations Day Festival (WPRD Festival) in Ghana a memorable one, the third edition of WPRD has been launched.
The Global Media Alliance-sponsored celebrations are expected to take the shape of a festival beginning in April and running through July 16th, 2023, with the assistance of industry players.
The WPRD Festival's virtual and live events are designed to bring together experts, policymakers, PR practitioners, and academics to network, debate crucial problems facing the industry, and strengthen and elevate Ghana's PR community.
For the festival's opening, a Twitter Spaces discussion on the subject of "PR: What has changed?" was held on Friday, April 28, 2023.
How practise has changed through time and what it implications for PR professionals today.
Ebenezer Amankwah, Head of Corporate Communications and External Relations at Absa Bank, Petra Asamoah, Marketing Executive and Author, and Paulina Kuranchie, Lecturer at the University of Media, Arts and Communication - GIJ made up the panel for the Twitter Spaces, which were hosted by Eunice Tonyi, Host of African Women's Voices on ETV Ghana.
There were in-depth discussions about how PR professionals can keep up with the changes and how the development of technology, such as AI tools, has affected the public relations field. Ebenezer Amankwah commented on this, saying that "Artificial Intelligence (AI) is increasingly being integrated in our society, and the field of public relations is no exception.
"PR professionals can use AI to enhance their communication plans, more effectively target audiences, and produce better results." He emphasised that technology and AI are simply here to help us and make our tasks simpler, not to completely replace the human element of our work.
Petra Asamoah also made important observations about the necessity for purposeful consideration of inclusion and diversity in our field of work, particularly in times like these.
She went on to say that diversity and inclusion are vital to the field of public relations because they enable businesses to forge closer bonds with their constituents, boost their reputation, and foster constructive social change.
By supporting inclusive policies and practises, highlighting different voices and viewpoints, and encouraging good role models, PR may contribute to social change.
Petra Asamoah stated that "diversity and inclusion in PR can help organisations become advocates for social change and promote a more just and equitable society."
Paulina Kuranchie spoke on the topic of PR ethics and transparency by saying that these practises encourage accountability by ensuring that an organization's activities are aligned with its beliefs and objectives.
According to Paulina, "an organisation that is transparent about its decision-making processes encourages greater accountability among its stakeholders and employees."
Paulina Kuranchie said, "As a PR practitioner, you should be able to sleep at night after the execution," to support her position.
"Harnessing the Power of Public Relations" is the subject of this year's WPRD.
Other events for the festival will focus on other facets of the industry, such as ESG & Sustainability, PR x Economy, PR Masterclass, PR x NextGen Women, as well as a culminating summit called the WPRD Festival Summit on July 14, 2023. Please visit www.gmaworld.com to register for any of the events for free.
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