Social Media is where people congregate to talk about their business, needs, relationship, politics, health and fitness, motivation, and other things that are even secreted. Some even take to social media to share their problems, it can also be a place that could give one problem. All these instances show that in fact, social media has now become part of our daily life without it our lives can never be the same.
Social media has become the bedrock of many businesses, it will be hard to find a business without a social media presence. These 4 proven ways to turn social media followers into customers are what every social media user should know.
1. Locality and Community endorsement
The first way to use social media to get followers and turn them into potential buyers or those who will patronize your products or content is to think about your locality or community. It will be hard to have a shop in Accra and Target customers in Takoradi because those in Takoradi need to travel to Accra before they can purchase your products. As a new business or start-up, you need to target your locality or community to gain their trust and popularity.
There are a lot of people you know in your community, the same people also know you and perhaps have noticed what you do so convince them and let them be your number one followers and potential buyers. Tell them about your products or services, and give them the social medial platforms you frequently use. Tell them to visit your page for more photos of your products or services and tell you their preferred choice or what they want you to do. Sometimes you can talk about reduction or even free giveaways when they patronize your products or content.
2. Optimize or beef up your profile or account
As people have begun to notice you in your community, the next thing is to make your profile or social media page do all the talking. This is where you tell them about you, your services, vision, mission, and offers. Add a WhatsApp button that will let a follower send text messages easily.
Add photos of your products or services, and tell them briefly about all your products in a caption and the benefit of what they are buying from you. Offer them some tips about the products and how they can even take care of the products. Make sure to add all your social media accounts and contact numbers to your page. You can even add directions to your location.
3. Increase your productivity
Don't just sit and interact with your followers but make sure to give them different types of services or products you have, followers need variety. Engage them with the products you offer and post regularly about products and some safety tips about what you offer. If you have different products try to post new products or services every two days. Don't run out of pieces of stuff, engage your followers to know you are always there for them.
If your products or services demand going live or recording a video, do it. Record a video of yourself talking about the products and services. Build credibility with the followers by revealing yourself and your identity. When your followers know your face and could see your face online, they will not be too worried about doing business with you. Customers need to trust, like, and know you before they will patronize your products or services, we call it the TLK formula.
4. Get a landing page or a website
The next thing you need to know is how to implement your CTA formulas. CTA stands for a call to action. This is where you tell your followers what you want them to do for you. The best call-to-action formula that has proven to work well is to get a landing page or a website. A landing page is where your followers could fill out forms, take a survey, sign up, download, and read more about your products or services.
Having a website is a great way to entice your customers to know your services more and more. The website will offer a better view of your products and services than the social media page. As for the landing page or website, you are in total control of what you want to say and post. It helps followers to get your products and services easily. It helps to build your credibility and popularity online. It is also a great way to start to get organic traffic to your site and quality traffic is a productive way to generate leads.
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