This question is always a pivotal topic of discussion amongst faith filmmakers and honestly, it should always be a top priority. From a marketing perspective, you need to have a handle on not only who your audience is, but also what the message is that you are trying to convey. What are the Different Types of Faith Film?
For some, faith films must be tools to reach the lost. They share the gospel in an uncompromising manner. These are the films that you can use to reach non-believers. There are also faith films that act as encouragement for believers on their journey. These don’t necessarily have to have the saving message in them, but if the story is solid and meets a need, it’s still good. Faith films with an education aspect use story and situations to help clarify Biblical doctrines or educate the audience about spiritual issues. (See the Parables that Christ often used.) There is also the film that is just a good story with Biblical values.
Many of these don’t even mention scripture or faith, but they are clean and ‘safe’ to just consume and enjoy. This is also a good place to note that it’s possible to see the gospel message or Biblical values in a mainstream.
Is there Room for Everyone?
I think it’s possible for a film to be one of those things or a mixture of them and still qualify to carry the label of faith film. (Or faith-based film as some prefer.) I believe that everyone has a purpose within the body of Christ and that my journey does not match yours. be different.
The Bible (specifically the New Testament) is full of scriptures that explain how we all play different roles or how the gospel message is conveyed in different ways. The Apostle Paul in 1 Corinthians says:
John 4:37-38 also talks about how some people are called to sow and some are called to reap the harvest. So according to this, some people in life are called to be the seeds or the sowers and others come along later that water the seeds or get to witness the harvest.
In the same way I believe that people each have their own specific roles to play within God’s plan, I also believe that films or television shows do as well. Every single project, no matter what it is, has a unique role designed for some purpose within God’s plan. A film can exhort and encourage a believer without having any character give their lives to Christ. A television show can model Godly and Biblical values without once showing a Bible. And a film designed to entertain can reach those with the gospel message without preaching a sermon. It’s entirely possible for these films to co-exist on the same shelf and each and every one of them to be a God ordained project.
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This question is always a pivotal topic of discussion amongst faith filmmakers and honestly, it should always be a top priority. From a marketing perspective, you need to have a handle on not only who your audience is, but also what the message is that you are trying to convey. 
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