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May 9th , 2025

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HOW TO START A VIRTUAL FITNESS BUISNESS

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Are you a fitness coach, physician, yoga trainer, fitness blogger, or gym owner? Do you prioritize fitness as the most crucial element of being healthy? Are you thinking of starting your own online fitness business?


If so, you’re in the right place!


Welcome to the ultimate guide on how to start an online fitness business.


This article will walk you through setting up your own online fitness business, selecting a niche, and growing your audience.


This beginner’s guide is designed to walk you through the entire process.


Here, we will cover the why, the how, the what, and the where of starting an online fitness business.


We will also cover the naming of your enterprise, setting up web hosting, selecting a WordPress platform, and everything you will need to create a successful online fitness business.


By the end of the article, you will have the information you need to plan, launch and run your business!


Because it lets people train how they want, when they want, and gives them digital access to their favourite trainers (like you!).


And for trainers, there are a lot of benefits to selling fitness programs online. You can also earn a lot of money  from that.


Increase your client base and reach while keeping the same workload.

Grow your fitness brand.

Make more money.

Expand the products and services you offer.

Enjoy a more flexible schedule.

Find a better work-life balance.

All by creating a fully-branded, standalone online fitness platform for your business. Just like Lottie Murphy has done.


Lottie is a highly-trained pilates instructor who found herself spread pretty thin while pursuing her dream job. She needed a way to grow her business without spending more hours in the studio. 


So she decided to launch her own platform, Lottie Murphy Pilates. 


For a small membership fee, students were now able to access her workout programs online and participate at any time – and it took off!

 





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Stanley Hammond

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