Beyoncé is set to bring the holiday cheer with a special performance during the halftime show of the NFL Christmas Day game between the Houston Texans and the Baltimore Ravens. The event, which will take place in her hometown of Houston, marks a significant milestone as Netflix announces its inaugural NFL Christmas Gameday broadcast. This performance will be the third time Beyoncé takes the stage at an NFL halftime show, having previously wowed audiences at the Super Bowl in 2013 and 2016. Netflix made the announcement on Sunday, sharing that the singer will bring her iconic presence to the NFL’s festive occasion. The streaming giant confirmed that Beyoncé's performance is one of the highlights of their newly inked three-year partnership with the NFL, which includes streaming the Christmas Day games.
The details of her performance remain a mystery, adding an element of anticipation to the event. However, Netflix has hinted that fans can expect some exciting surprises, including the potential for Beyoncé to bring along special guests, some of whom are featured on her latest album, COWBOY CARTER. This album has been generating buzz, and it seems that Beyoncé is eager to share the stage with some of the collaborators who helped bring her music to life. In a promotional video released on Instagram, the singer is seen standing atop a vintage car, holding a football while performing the opening track, "American Requiem," from her new album. This teaser has fueled excitement for what promises to be a grand and unforgettable performance.
Netflix is also making waves in the sports broadcasting world with its coverage of the NFL’s Christmas Day games. The first game, featuring the Kansas City Chiefs and the Pittsburgh Steelers, will kick off at 1 p.m. ET, followed by the Texans vs. Ravens game at 4:30 p.m. ET. The streaming service is taking a bold step by broadcasting these high-profile matches as part of its broader agreement with the NFL. This partnership represents Netflix's increasing efforts to expand its sports content, building on the success of its previous ventures, like the much-anticipated fight between Mike Tyson and Jake Paul, which attracted a massive 60 million households. While some users faced technical issues during that event, including buffering delays and loading problems, the platform is hopeful that its NFL broadcasts will run more smoothly. Beyoncé’s performance is expected to be a major draw, adding to the allure of Netflix’s NFL coverage and reinforcing the platform’s commitment to delivering exclusive and engaging content for sports fans during the holiday season.
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