The year 2024 witnessed the rise of several talented musicians who captivated global audiences with their innovative sounds and compelling performances. Here are five emerging artists who made significant impacts:
1. Tyla
At 23, South African sensation Tyla blended pop, R&B, Afrobeats, and amapiano to create a unique musical style. Her 2023 hit "Water" garnered over 10 billion views on TikTok, propelling her to international fame. Discovered on Instagram in 2019, Tyla's journey reflects her dedication to representing South African culture while influencing both music and fashion.
2. VASA
Nigerian singer-songwriter VASA gained recognition in 2023 with a viral TikTok freestyle, leading to his debut single "Bolanle." His subsequent releases, including the EPs "Book of Vasa" and "Book of Vasa Part 2," showcased his Afrobeats and Afrosoul prowess. Collaborations with artists like Bella Shmurda further solidified his position in the Nigerian music scene.
3. Jordan Adetunji
Belfast-born Jordan Adetunji fused genres like rap, rock, and electronic music, gaining attention with his mixtape "Rock 'n' Rave." His 2024 single "Kehlani" became a viral hit, earning him Billboard's R&B/Hip-Hop "Rookie of the Month" and charting on the Billboard Hot 100. This success led to a record deal with 300 Entertainment and Warner Records UK.
4. Royel Otis
Australian duo Royel Otis broke into the international scene in 2024 with their viral cover of Sophie Ellis-Bextor's "Murder on the Dancefloor," topping the US Alternative Radio Chart. Their rendition of The Cranberries' "Linger" also charted on the Billboard Hot 100. Performances on platforms like Jimmy Kimmel Live and inclusion in popular game soundtracks expanded their reach.
5. Raye
British singer-songwriter Raye made significant strides in 2024, performing at the Brit Awards and collaborating on Beyoncé's album "Cowboy Carter." Her appearance on Saturday Night Live and performances at major festivals highlighted her versatility. Despite challenges, including the theft of her car containing lyrics for her upcoming album, Raye continued to influence the music industry with her soulful approach to dance music.
These artists exemplify the diverse and evolving landscape of the global music scene in 2024, each bringing unique perspectives and sounds that resonate with audiences worldwide.
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