Nigerian music star Tiwa Savage has opened up about why she chooses not to sign emerging artists despite numerous calls for her to do so. In an interview with *Forbes Africa*, the *Water and Garri* hitmaker explained that managing musicians is an incredibly stressful and demanding responsibility that she is not prepared to take on. She acknowledged that while many successful artists venture into running record labels to support upcoming talents, she does not believe she has the patience or managerial skills required for such a role. According to her, dealing with artists comes with unexpected challenges, particularly in the digital age, where controversies can arise at any moment. She humorously pointed out that an artist under her label could make headlines for all the wrong reasons while she is asleep, emphasizing how unpredictable and exhausting the role of an artist manager can be.
Rather than establishing a record label, the 45-year-old singer has chosen to focus on a different approach to supporting young musicians. She revealed that she is currently working on creating a music school where aspiring artists can hone their skills and develop their craft. Tiwa Savage believes that formal training in music will better equip upcoming talents for the industry, allowing them to sign with well-established record labels that have the resources and experience to manage their careers effectively. She stressed that nurturing talent should go beyond simply signing artists; it should involve providing them with the proper foundation to navigate the complexities of the entertainment industry. This initiative aligns with her belief that education and structured guidance play a crucial role in shaping successful musicians.
By prioritizing music education over artist management, Tiwa Savage is redefining how established musicians can support the next generation of talent. She recognizes that while running a record label might seem like the logical step for many successful artists, it is not the only way to contribute to the industry. Her decision reflects a deeper understanding of her strengths and limitations, showing that she prefers to make a lasting impact through structured mentorship rather than direct management. In an era where many artists struggle with the pressures of fame and business responsibilities, her approach offers an alternative path for supporting young talent without the burdens of handling their careers. By establishing a music school, she hopes to create a sustainable model for artist development, ensuring that aspiring musicians receive the training they need before stepping into the competitive world of the music industry.
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