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Sandy Boatey

22 hours ago

LET'S START THINKING RIGHT, WE'RE LOSING OUR CULTURE TO AI - GYEDU-BLAY AMBOLLEY TO CREATIVES

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Ghanaian music legend Gyedu-Blay Ambolley has voiced his concerns over the rapid influence of artificial intelligence (AI) on Ghanaian culture, particularly within the creative arts industry. The veteran musician, known for pioneering the highlife-rap fusion, urged fellow creatives to be mindful of how AI is shaping their craft, warning that an over-reliance on technology could lead to the erosion of Ghana’s rich cultural identity.


The Rise of AI and Its Impact on Creativity

Artificial intelligence has become an integral part of global industries, including music, film, fashion, and art. AI-powered tools are now being used to compose music, create digital artworks, and even generate movie scripts. While many artists and producers see AI as a means to enhance creativity, Ambolley believes that it poses a significant threat to Ghanaian originality.

“We are losing our essence as a people. Technology is good, but when we begin to let AI dictate our rhythms, our lyrics, and even our storytelling, we are handing over our culture to machines,” Ambolley said in a recent interview.

Music and AI: A Double-Edged Sword

The legendary musician acknowledges that AI has revolutionized music production, making it easier for artists to produce high-quality sound without the need for large studios or expensive equipment. However, he argues that the heart and soul of Ghanaian music lie in its authenticity—something that machines cannot replicate.

“Highlife, hiplife, and other Ghanaian sounds are deeply rooted in storytelling, emotions, and tradition. When you allow AI to generate lyrics or beats for you, where is the human touch? Where is the story? Where is the soul?” he questioned.

Ambolley further expressed concerns that AI-driven music production is leading to a decline in live performances and instrumental mastery, which have been the backbone of Ghana’s music heritage.

Film and AI: The Risk of Losing Ghanaian Narratives

The film industry is another area where AI is making significant inroads. AI-generated scripts, visual effects, and even deepfake technology are becoming more prevalent in filmmaking. While these innovations offer efficiency and cost-effectiveness, Ambolley worries that they might dilute the authenticity of Ghanaian storytelling.

“Our movies and stories are meant to preserve our traditions. If we start relying on AI to create scripts and direct our narratives, we might wake up one day and realize that our stories no longer belong to us,” he warned.


Fashion and AI: The Shift from Tradition

Beyond music and film, the fashion industry is also seeing a shift due to AI. AI-generated designs and automated tailoring are changing the way Ghanaian fashion is being produced. While technology can help speed up production, Ambolley believes that traditional craftsmanship should not be abandoned.

“Kente weaving, bead-making, and our local fabric designs carry historical significance. If we replace our artisans with AI-driven machines, we are killing centuries of tradition,” he emphasized.

A Call to Action: Balancing AI with Cultural Preservation

Ambolley is not against AI but believes there should be a balance between technological advancement and cultural preservation. He urged young creatives to embrace AI but not at the expense of their cultural identity.

“We should use AI as a tool, not as a replacement for our creativity. Let it assist us, but let us be in control of our narratives, our music, and our art,” he advised.

He encouraged musicians to learn to play traditional instruments, filmmakers to focus on storytelling rooted in Ghanaian heritage, and fashion designers to continue incorporating traditional elements into their work.

The Response from the Creative Community

Ambolley’s comments have sparked conversations among Ghanaian creatives. Some agree with his sentiments, emphasizing the need to safeguard cultural values, while others argue that AI is simply another step in the evolution of the arts.

One young musician noted, “AI is not taking away our culture; it’s helping us modernize it. The key is knowing how to use it responsibly.”

A filmmaker added, “Technology has always influenced storytelling. What matters is how we use it. AI can help amplify our voices, not necessarily erase them.”


The Future of Ghanaian Creativity in the Age of AI

As AI continues to shape creative industries worldwide, Ghanaian artists and content creators must decide how they will engage with this technology. Ambolley’s warning serves as a reminder that culture is not just about trends but about history, identity, and legacy.

While AI offers exciting possibilities, creatives must ensure that their work remains deeply rooted in the traditions that define Ghana’s artistic heritage. The challenge ahead is not whether AI should be used, but how it should be used to complement rather than replace cultural originality.

In the end, Ambolley’s message is clear: “Let’s start thinking right. If we’re not careful, we’ll wake up one day and realize that our culture is no longer ours.”



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