Kelvyn
Boy, the Ghanaian Afrobeat sensation, recently appeared on the 3 Music program
called "Big Convo" to discuss how to promote Ghanaian artists and
music. The conversation was quite interesting, as there were divergent views
among the panelists regarding the best way to promote Ghanaian music.
C-Real,
one of the panelists, was of the view that Ghanaian artists should be the
focal point. He argued that when the top artists doing Afrobeat in the world
are Ghanaians, then the focus will be on Ghana.
On the other hand, Jay Foley,
the host of the show, disagreed with C-Real, saying that Ghanaians are not
doing well in the Afrobeat space because they do not own it. He argued that to
succeed in the music industry, Ghanaian artists need to take ownership of
Afrobeat and promote it as their own.
However,
Kelvyn Boy, with his wealth of experience touring across the world, had a
different view. He explained to the panelists that Ghanaian artists do not need to
own the Afrobeat genre before they can do well. His song Down Flat
is an example of how Ghanaians can make quality music that can compete on the international
stage. He further argued that Ghanaian artists are not making as much progress
as they should because they are more focused on promoting Ghana than making
quality music. He suggested that Ghanaian artists should focus on making
quality music like their Nigerian counterparts and promote it to the world.
In
conclusion, Kelvyn Boy's view that Ghanaian artists do not need to own the
Afrobeat genre before they can do well is the best option. It is essential for
Ghanaian artists to focus on creating quality music and promoting it to the
world. By doing this, they can compete on the international stage and attract
global attention to their music. It is time for Ghanaian artists to focus on
their craft and make music that can stand the test of time, rather than trying
to promote Ghana as the owner of Afrobeat.
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