headline on the website for The Times of India, one of India's most popular and reputable newspapers, reads that "Sweden Will Soon Host the European Sex Championship." According to the report, Sweden has officially recognized sex as a sport and, to determine who's best at it, would host a tournament in which contestants would engage in daily encounters lasting up to six hours.

The competition was apparently scheduled to begin June 8 in the city of Gothenburg.

Other mainstream outlets and their social media platforms have also carried the claim. However, the Swedish sports body has denied the existence of any such event.

Some Pakistani websites also covered the story. This Greek portal even mentioned the participation of Greek contestants in the tournament. The reputable South African media house IOL and a Nigerian website also reported the story.

In its report on the competition, the popular German media house RTL conducted a poll asking users: "What do you think about recognizing sex as a sport?"

But is the story too good to be true? Let's have a closer look.

Claim: Sweden has formally recognized sex as a sport and will hold its first-ever sex tournament this week.

Fact check: False

"All this information is false," Anna Setzman, spokesperson for the Swedish Sports Confederation, said in a written statement from Stockholm to DW. "Right now, false information is being spread in some international media about Sweden and Swedish sports," she added. "These are vigorously denied."

How did it all start?

G�teborgs-Posten, one of the major Swedish-language dailies, reported that a Swedish man named Dragan Bratic was behind the whole drama.

According to the newspaper, Bratic owns several strip clubs and wanted sex to be classified as a sport. He submitted an application to become a member of the confederation in January of this year. The Swedish Sports Confederation confirmed to DW that there was an individual who claimed there was a sex federation and applied for membership, but the application was rejected in May.

"The Swedish Sports Confederation has drawn attention to the fact that in some parts of the international media news is currently being spread that a sex federation has become member of the Swedish Sports Confederation," Setzman said in the statement. "It is false information with the aim of smearing Swedish sports and Sweden."

India: Former sex worker aims to destigmatize HIV/AIDS

02:16

Another prominent Indian media house associated with CNBC published "details" on how to participate in the event, even including an email address associated with a "Swedish Sex Federation." Interestingly, a website with that name does exist, but it led to a pornography website with a different URL that is currently running a countdown for the "tournament" and claims that it will livestream the event.

The confederation categorically denied any collaboration with a sex organization. "There is no sex federation that is a member of the Swedish Sports Confederation," said Setzman.

The so-called sex federation said, "it�s a shame that SSF (Swedish Sex Federation) was not helped by the 2 billion Swedish kronor allocated (by the Swedish government) to registered sports organizations." Bratic said that despite not being recognized, they would hold a sex championship. In a written statement to DW, his organization claimed, "the Swedish Sex Federation finances the entire European Championship with its own funds and with its own voluntary work."

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Kobby Junior

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