The impact of the Argentine legend's upcoming arrival in the United States has been felt on several continents as he prepares for his historic trip to Inter Miami.
Lionel Messi's move to the MLS is set to help change the sport's popularity in the United States, and signs suggest his impending arrival is already having an impact.
The iconic Argentinian winger stunned the world when he announced he would join Inter Miami later this summer, turning down offers from former club Barcelona. However, after winning 43 trophies for club and country, the opportunity to witness the final years of his career at South Beach was too hard to resist. Even surpassing the deal that brought David Beckham to LA Galaxy in 2007, this signing is probably the biggest signing in American football history and it is likely that this signing will help boost popularity. of the sport past the World Cup in 2026. The move is also expected to prove extremely lucrative for the 35-year-old, with his contract including favorable links with business partners like Apple and Adidas.
The outgoing Paris Saint-Germain star will officially sign Beckham on July 4, but it's clear his superstar status has fueled demand for tickets to see him play. Surprisingly, tickets for the away game against Inter Miami sold out within hours of the announcement, while used tickets were even listed for up to $20,000 (£16,300). ).
Today, the impact of his arrival is being felt around the world, with factories on different continents now preparing for the growing demand for jerseys and other merchandise. other. In fact, Embelex – the officially licensed name and number sponsor for the MLS jersey – has doubled its staff and started working around the clock to prepare it.
According to the Miami Herald, the company's factories in Vietnam, Norway, Italy and the US are all preparing for a spike in demand. The company - which also manufactures heat exchangers with added name and jersey numbers, as well as team and sponsor badges - is also working with Adidas on the rollout, ahead of Messi's official arrival in the United States.
Matt Witterstaetter, Embelex's chief commercial officer, explains that the company is currently trying to stay ahead of the demand curve. I said:
“We are preparing capacity, we are making sure that we have more staff and teams, because these presses will operate 24 hours a day without interruption for at least the next few weeks. Lionel Messi will join Major League Soccer's Inter Miami in a month
Lionel Messi will join Major League Soccer's Inter Miami in a month
"Our job is to meet the demand for Messi's jerseys. We have started some activities with products before, even before signing, knowing that once we get an agreement from MLS , we'll start shipping that day."
When you consider that the legendary striker's PSG kit was the world's best-selling shirt last year, the task ahead for the suppliers becomes clear. In the past 12 months alone, a PSG jersey bearing the Messi name has sold 1.2 million units, while an Argentina jersey bearing his name has been sold globally at the World Cup in Qatar.
Witterstaetter added:
"I can't share the numbers Adidas has shared with us, they're still trying to figure out what the overall impact will be. Yes.
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