AFFILIATE
MARKETING
CPA MARKETING: HOW IT WORKS & 6 CPA NETWORKS TO JOIN
cpa marketing.
If you’re looking for a new way to increase your income with affiliate
marketing, you don’t want to miss out on CPA marketing.
But what is CPA marketing… and how do you do it?
In this article, we’re exploring CPA marketing for affiliates, including:
How to get started with CPA marketing
Top CPA marketing networks
Tips and best practices
And more...
Let’s dive right in.
CONTENTS
What is CPA Marketing?
Pay Per Sale
Pay Per Action
CPA Marketing vs Affiliate Marketing
How Does CPA Marketing Work?
Examples of CPA Marketing
Benefits of CPA Marketing for Affiliates
How to Make Money with CPA Marketing.
1. Join a CPA Network.
2. Complete Your Profile and Find Offers
3. Create a Website or Page Around Offers
4. Create Content Around Your Offers
5. Drive Traffic To Your Content
6 Top CPA Networks to Join
CPA Marketing Tips and Best Practices
Avoid Spammy Networks & Promo Methods
Experiment With Promotional Methods
Track Your CPA Marketing Campaign
Work With Your Affiliate Manager
CPA Marketing Wrap-Up.
WHAT IS CPA MARKETING?
CPA marketing (cost per action) is a type of affiliate marketing where you get
paid for driving people to take a specific action. The action could include
filling out a form, signing up for a trial, submitting an email, purchasing a
product, and more.
The main models you’ll see with CPA marketing are ‘pay per sale’ and ‘pay per
lead’.
PAY PER SALE
Pay per sale is exactly what it sounds like - you get paid every time you drive
someone to purchase on the advertiser's website. This is the traditional
affiliate marketing model and is a common type of CPA marketing.
PAY PER ACTION
Pay per action is a type of CPA marketing model where you get paid for driving
someone to take a specific action. Typically, these actions are things
like
Requesting a quote
Filling out a form
Signing up with their email address
Starting a trial
Video views
Pay per action or pay per lead makes the CPA marketing model stand out from
traditional affiliate marketing methods.
CPA MARKETING VS AFFILIATE MARKETING
The main difference between CPA marketing vs traditional affiliate marketing is
that in traditional affiliate marketing, the affiliate only earns money on sales.
With CPA marketing, affiliates can earn money for various actions… not just
sales!
In short, CPA marketing is affiliate marketing… But it has more opportunities
to earn commission than traditional pay-per-sale affiliate marketing.
HOW DOES CPA MARKETING WORK?
CPA marketing works like other types of affiliate marketing. As an affiliate,
you promote offers from your CPA networks to individuals who are most likely to
be interested. You earn a commission when an interested party takes the
required action through your link or landing page.
Here’s how it works in a nutshell. We’ll dive deeper into these steps later.
Find and sign up for a CPA network.
Browse offers on the network and choose the offer(s) you want to promote.
Create a website or landing page for the offer.
Drive traffic to your website or landing page.
When a person clicks the link on your website or landing page, they will be
directed to the advertiser website, where they can choose to take an action.
If the customer takes the action required for the offer, the advertiser will
pay you a commission.
EXAMPLES OF CPA MARKETING
As an affiliate you can do CPA marketing in many ways. You can promote CPA
offers in the content on niche websites, ads on your website, or on dedicated
landing pages.
Niche Website Content: Promoting CPA offers on niche websites often involves
writing content about the offer itself and putting your affiliate link in the
content. Reviews, case studies, and tutorials are all effective types of
content for promoting affiliate products and offers.
Ads on Your Website: Another way to promote CPA offers on your website is
through ads like pop-up ads, in-content ads, banner ads, and sidebar ads.
Dedicated Landing Pages: Many CPA marketers use landing pages to drive paid and
free traffic to the CPA offer of their choosing. Landing pages are simple and
effective strategies to drive targeted traffic to your CPA offer without having
to build an entire website.
BENEFITS OF CPA MARKETING FOR AFFILIATES??
CPA marketing is popular with both new and experienced affiliate marketers
alike. Here are a few reasons why.
Higher Conversion Rates: Offers found on CPA networks typically have a low
barrier to entry for potential customers, such as filling out a simple form.
It's easier to get someone to complete an action that doesn't require money
than it is to get a sale upfront. This means you can earn more money from the
same amount of traffic compared to other marketing models.
Predictable Earnings: CPA offers usually have a fixed payout rate, which lets
you know exactly how much you will earn for each conversion. This can make
planning your affiliate marketing campaigns easier, especially if you use paid
ads to get traffic to your offers.
Diverse Offers: Since CPA networks typically have a wide range of offers
available, you can promote various products and services across different
niches and industries.
Low Risk: This marketing model is generally considered a low-risk form of
affiliate marketing. You don't have to invest money upfront in promoting offers
- so you could get started for free. This makes it an attractive option for new
affiliates just starting in the industry.
Flexibility: You can choose the offers you want to promote and the traffic
sources you want to use. This is great if you’re a new affiliate marketer, and
it’s also a great way to experiment to find which promotional methods work best
for you.
HOW TO MAKE MONEY WITH CPA MARKETING ??
From joining a CPA network to browsing available offers and promoting them, here's
how to get started with CPA marketing.
1. JOIN A CPA NETWORK
To get started, you first need to do some research and choose a CPA network to
join. There are a lot of CPA networks out there, so it’s important to do your
research and find one that fits your preferences.
Look for a network that offers high-quality offers, good payouts, and reliable
tracking and reporting.
The best CPA networks require an application or even a phone or Skype call to
get in - these platforms don’t accept everyone.
They do this to ensure they’re keeping their platform free of spammers and
anyone who could cause their advertisers to be seen in a negative light.
Depending on your chosen CPA network, you may have to wait a few hours or a
couple of days for approval into the network.
WHAT ARE CPA NETWORKS?
A CPA network is a platform that connects advertisers who want to promote their
products or services with publishers (affiliate marketers) that are interested
in promoting them.
The network acts as the middle-man who vets publishers to ensure they are
qualified to promote the advertisers' products.
Most CPA networks have a wide variety of advertisers and offer in many
different niches and industries with a wide range of commission types, which
you can browse and filter once you have an account with the network.
2. COMPLETE YOUR PROFILE AND FIND OFFERS
Once you are approved for your chosen networks, the very first thing you should
do is log in and complete your profile. Fill out your promotional methods and
tax a payment information.
Once you have everything all setup, you can start browsing and find offers
you’d like to promote.
Most CPA networks have the ability to sort offers by type: cost per lead, cost
per action, or cost per sale, as well as by the commission rate.
3. CREATE A WEBSITE OR PAGE AROUND OFFERS
Once you have one or multiple offers that you’d like to promote, it’s time to
choose your promotional methods.
You can promote your offers with a niche website in your website content and
ads on your website.
You can also create a dedicated landing page to send targeted traffic to
promote your CPA offer.
4. CREATE CONTENT AROUND YOUR OFFERS
If you choose the landing page method, you can skip this step.
To promote CPA offers on a niche website, you need to create content that
promotes the offers. Effective content for promoting CPA offers includes
articles like:
Reviews
Tutorials
Comparisons
Case studies
X vs Y
It’s a good practice to write as many article types as possible about each
different offer that you’re promoting.
5. DRIVE TRAFFIC TO YOUR CONTENT
Two types of traffic drive all sales online: free and paid.
Free traffic strategies include organic promotional methods like:
SEO
Social Media
Forum and Q&A sites (like Reddit and Quora)
Social publishing sites (like Medium and LinkedIn)
Free traffic takes a while to grow, but when done right, it becomes an
effective form of passive traffic and is a great long-term strategy.
If you need or want traffic right away (who doesn’t?!), paid ads are your best
bet.
You can run paid ads on any platform and drive traffic to your CPA offer
landing page or articles, depending on the purpose of your ad.
6 TOP CPA NETWORKS TO JOIN
Here are 6 of the best CPA networks on the internet today.
SKIMLINKS
Skimlinks is an excellent affiliate and CPA marketing platform for beginners.
Simply sign up for free and access 48,500 merchants and 50 demand partners of
Affiliate, CPA, CPC, and other ways to earn.
Minimum Payout: $65
Payment Frequency: 90 Days
MAXBOUNTY
MaxBounty is one of the OG affiliate networks. This platform dates back to 2004
and is highly regarded by affiliates and advertisers.
MaxBounty is a global network with more than 2,000 offers to choose from and an
easy-to-use interface.
Minimum Payout: $100
Payment Frequency: Weekly
PERFORM[CB]
Perform[cb] is one of the highest-rated CPA marketing networks on the internet
today, with thousands of offers in many highly profitable niches.
You’ll find offers from some of the most legit companies in the world on this
platform like Eharmony, Blue Apron, Apartment List, HBO, and more.
Minimum Payout: $50
Payment Frequency: Weekly
CLICKDEALER
This platform has offers in all the most popular and profitable CPA niches like
dating, mobile apps, retail, gaming, surveys and sweepstakes, and more.
ClickDealer has big-name partners, too, like Candy Crush, AliExpress,
Booking.com, Gameloft, and more.
Minimum Payout: $100
Payment Frequency: Monthly for new affiliates, weekly for established
affiliates
CPALEAD
CPALead is a top CPA network for all types of offers, but they have a big focus
on mobile offers specifically.
If you want to promote app installs, CPALead is the place to go.
CPALead partners with huge names like Amazon, Netflix, Spotify, and more.
Minimum Payout: $50
Payment Frequency: Weekly
TORO ADVERTISING
Toro Advertising is another top CPA affiliate network. This platform has
thousands of offers and operates in 90 different countries.
Toro Advertising works with both established marketers and newbie affiliate
marketers - so they’re worth a try no matter where you’re at.
Minimum Payout: $500
Payment Frequency: Monthly at first, and you can move to weekly after the first
month.
CPA MARKETING TIPS AND BEST PRACTICES
Here are some tips and best practices for your CPA marketing endeavors.
AVOID SPAMMY NETWORKS & PROMO METHODS
If you want the best chance at success with CPA marketing, you will do well to
avoid the spammy affiliate networks and black hat promotional methods. And
there are a lot of spammy affiliate networks out there.
If it seems like something you’d be upset your grandma fell for, you probably
shouldn’t promote it.
You can read real CPA network reviews on oDigger here.
EXPERIMENT WITH PROMOTIONAL METHODS
As with almost any type of marketing, there are various ways to promote CPA
offers.
If you’re just starting out, you may feel overwhelmed about choosing “the
right” way to promote your offers.
There is no one right way - different people prefer different methods. As your
time and budget allow, experiment with different promotional methods to find
the best for you.
TRACK YOUR CPA MARKETING CAMPAIGN
“You can’t improve what you don’t measure”.
Tracking your affiliate marketing campaigns is key to improving and scaling
them over time.
Track things like your:
PPC ROI.
Keywords that send the most traffic.
Highest converting posts, forms, or landing pages.
WORK WITH YOUR AFFILIATE MANAGER
You will be assigned an affiliate manager when you join a CPA network. Affiliate
managers manage the program and affiliates and can be great people to build a
relationship with. Your affiliate manager can help you increase your campaign
performance and in some cases, they can help you get a better commission for
your offers.
CPA MARKETING WRAP-UP
CPA marketing is a great way to start as an affiliate marketer or increase your
income streams as an established affiliate.
With so many opportunities and methods for promotion, there’s something that
will work with every marketing strategy. Sign up for some CPA networks and get
started today!
Posted in
AFFILIATE MARKETING
Carrie is a self-proclaimed SEO nerd and digital marketing enthusiast with
extensive experience in affiliate marketing, content marketing, and niche
websites.
With a true passion for the internet and digital marketing, she spends most of
her time researching, trying out the latest marketing tools, and writing. She
blogs at The World Wild Web.
Carrie describes herself as “very online” and loves internet culture, cats, and
the 80s/90s aesthetics. Or, when she’s not working, you can find her exploring
nature with her wife or hanging out with their pets.
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