Here are some other ideas for finding and connecting with influential Facebook members:
In choosing admins for your Facebook fan page, find a number of people who are known in the industry or publicly associated with your brand. They could use their personal profiles, but often it’s more effective and presents less conflict if these people have separate “business” profiles that they can reserve for their business persona.
These admins will research and seek out influential customers, critics, journalists, and business partners and connect with them individually on Facebook. Similar to the rules of engagement on LinkedIn, these can be professional relationships rather than personal ones, but they all should be people known to your admins.
Admins will then suggest that their friends ``like” the page. Meanwhile, your role as a social media manager is to tap your consumer database and internal industry contacts to send a direct email to suggest they “like '' your page. These should be your best customers, people already known to you, with whom you genuinely want to interact on Facebook. The point is to build a tight network of engaged fans and brand advocates as the heart of your online community.
Promoting Your Online Community
Facebook offers three basic ways to build your audience: Invite friends,Share your page, and Employ paid Facebook advertising. These are in order of scalability. Inviting your few hundred friends is a nice start, but it’s only a start. Sharing extends your impact, allowing you to post about your page on your own timeline, a friend’s timeline, in a group you belong to, or in a private message. Again, these techniques can get a community started, but they don’t scale—and you need to be judicious in what you share and with whom. Never spam your friends!
With the initial alpha community established, now you want to build up a big audience of loyal fans. Communities do reach critical mass, where the “friends of fans” reach extends toward the million-plus mark. At that point, all you need to do is post, and your community will grow, by hundreds of fans a day. Why? Every post you make, assuming it has the hallmarks of good, provocative, interactive content, will inspire a number of comments and “likes.” These comments and “likes” are broadcast across Facebook to all the friends of fans. The same occurs with Twitter posts that are enthusiastically retweeted.
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