Since the launch of the Thread app, which belongs to the Meta group, there has been a significant rise in users and subscriptions. Instagram's Threads app, a rival to Twitter, has seen more than 100 million users sign up in less than five days. This smashes the record of artificial intelligence tool ChatGPT as the fastest-growing consumer app.

While ChatGPT took two months to hit the 100-million-user mark and video-sharing app TikTok took nine months, Instagram itself had to wait two and a half years to reach the same mark after its 2010 launch. This has made the Thread app the fastest app to reach that milestone within a week. The launch of the app has seen a serious dispute between Elon Musk and Mark Zuckerberg.

Threads went live on the Apple and Android app stores in 100 countries late on Wednesday. However, it is not available in Europe due to legal issues the parent company Meta has had with the European Union’s data privacy legislation.

Twitter is thought to have around 200 million regular users. However, it has suffered repeated technical failures since Elon Musk bought the platform last year and sacked thousands of staff. Musk, who also serves as the boss of Tesla and SpaceX, has likewise alienated many users by introducing charges for previously free services. He has also allowed banned right-wing accounts back on the platform.

Several rivals have emerged, but most are niche platforms without the capacity to grow at the necessary scale to dethrone Twitter. Threads is easier because it is linked to Instagram, which has more than one billion regular users.

Online data service Quiver Quantitative reported that the app passed 100 million users at 07:00 GMT on Monday. Other websites using a count of the “badges” received by Instagram users who downloaded Threads reckoned the mark had been passed earlier.

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