Adidas, in full Adidas AG, German producer of athletic shoes and clothing and outdoor supplies. In the mid 21st century it was the biggest athletic apparel producer in Europe and the second biggest (after Nike) on the planet. Adidas items are generally set apart with a three-stripe brand name, which stays a component in the organization's fresher "trefoil" and "mountain" logos. Base camp are in Herzogenaurach, Germany.
The name Adidas (stated "adidas" by the organization) is a shortening of the name of organizer Adolf ("Adi") Dassler. The Dassler family started fabricating shoes after The Second Great War. At the 1936 Berlin Olympics, the American olympic style events star Jesse Owens wore shoes that were supposedly a gift from Adi Dassler. Owens' decoration winning exhibitions expanded consciousness of the Dassler brand all over the planet. After the interruptions of The Second Great War, Adi and his sibling Rudolf ("Rudi") endeavored to reconstruct the Dassler firm, however an individual break between the siblings had become hopeless by 1948. The business in this way parted in two: Rudi's organization was ultimately called Panther, while Adi's became Adidas.
Adidas developed consistently during the 1950s as affiliation football (soccer) players changed to the organization's shoes, which were light in weight and highlighted screw-in spikes. The organization then fostered a line of outdoor supplies, presenting soccer footballs in 1963. After four years Adidas started to deliver attire. For a long time Adidas was the greatest name in athletic shoes, however contest expanded during the 1970s, eminently from fresher firms like Nike. Adi Dassler kicked the bucket in 1978, and the organization experienced falling pieces of the pie during the 1980s, in spite of an imaginative support manage the rap bunch Run-D.M.C., makers of the hit tune "My Adidas" (1986). (The organization was to align with hip-jump again in a 2016 arrangement with the rapper and business person Kanye West.)
Somewhere in the range of 1990 and 1993 Adidas was claimed by the outrage spoiled French business chief Bernard Tapie, who neglected to resuscitate it. The organization was offered to financial backers who acquired another Frenchman, Robert Louis-Dreyfus, as CEO and director. Under his administration, Adidas procured the Salomon Gathering in 1997. Albeit most popular for winter sports items, Salomon likewise possessed the golf provider TaylorMade. Adidas was renamed Adidas-Salomon AG and moved into retailing, following the lead of Nike, in 2001. In 2004 the organization entered a fruitful organization with the dress planner Stella McCartney.
In 2005 Adidas sold Salomon however clutched the TaylorMade brand. The next year the corporate name was changed back to Adidas AG.Adidas' later acquisitions incorporated the Reebok organization (2006), which claimed the Rockport brand of shoes, and Five Ten (2011), creator of outside sports shoes. Adidas sold TaylorMade in 2017.
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