Critics have accused Premier League football clubs of exploiting loyal fans after it was revealed they earn hundreds of millions of pounds each season but buyers pay more for their favourite items.

 Marcus Rashford's Manchester United earn at least �90m a year from Adidas deals.

 Premier League clubs have made more than �1bn from kit deals this season.

 We can reveal that 20 Premier League clubs have negotiated record sums, including �535.

7m from deals with kit suppliers Adidas and Nike.

 Manchester United's Adidas deal is the biggest in the Premier League, worth at least �90m a year, plus additional bonuses for trophies won.

 After we revealed last week, it emerged that Premier League clubs have also passed the �500m sponsorship mark for the first time, after negotiating deals worth a total of �533.

75m.

 This season's shirt front deals are worth a total of �422.

5m, with an additional �111.

25m generated from sleeve deals.

 FA Cup winners Manchester City and Manchester United have the biggest shirt deals, with Etihad and Qualcomm worth �60m respectively.

 Experts estimate that Premier League kit and sponsorship deals have increased by around �100m this season.

 But despite this, prices for replica shirts for children have continued to rise.

 A Chelsea shirt costs �64.

99 on the club's website, up �5.

04 from last season.

 This rises to �86.

99 if personalised with the official Premier League name and badge.

 Brighton have made the biggest price increase on children's shirts this season, increasing the price from �7 to �55.

 Tottenham, Fulham, Liverpool, Everton and Ipswich have also increased prices.

 Some clubs have been selling children's shirts at exorbitant prices Some clubs have been selling children's shirts at exorbitant prices The clubs have pointed out that manufacturers are responsible for repairing them - but consumer expert Scott Dixon said families would find the situation "frustrating".

 He said: "Clubs could do a lot more to make shirts affordable as they secure huge sales before selling a shirt.

 Clubs are clearly exploiting loyal fans by pricing at each level, knowing that children will pressure their parents into buying the most expensive shirts.

 �Loyalty means nothing to clubs who should treat their fans fairly instead of firing them when many of them are struggling.

 It was an own goal that could backfire on them.

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