The National Democratic Congress communicators in the Volta Region have been supplied with a new set of phones ahead of the party's electioneering activities in the run-up to the 2024 elections. Unveiled at a brief ceremony in Ho, the capital of the Volta Region, the move was to arm the communicators with more modern gadgets to transact their communications.
Key party officials present at the event included the Volta Regional Chairman, who reminded them that modern electioneering depended on technology. "In the digital era of today, communication is key to organizing a base and spreading one's message," he reminded the party representatives. The giving-out of smartphones is meant to help in real-time communication and to ensure the team is able to respond promptly to issues that may come up along the way during their campaigns.
It will come preloaded with applications for social media platforms, messaging, and campaign management, among others, that will facilitate simultaneous updates by the communicators to share messages, interact with constituents, and counter misinformation. He cautioned the communicators against irresponsible use of these tools, underlining the need for integrity and accuracy in their messaging.
The effort by the NDC reflects the growing realization of the role digital platforms play in political campaigns. As more people turn to social media for news and information, the party is positioning itself to reach out to the younger set of voters and the ones dependent on digital channels.
The move was welcomed by local party members. "This support will greatly increase our ability to communicate with voters and inform them of our vision for the future," said one communicator. The smartphones are expected to make the team's coordination easy and their outreach efforts more efficient, especially in rural areas where traditional media may have limited reach.
Such programs undergird the party's determination to leverage technology in keeping abreast of times and effectively communicating as the NDC revs up for the election. With the rapidly changing political environment in the country, the provision of smartphones will mark a significant milestone toward ensuring that the NDC is able to promote its policies and reach out to the electorate not only within the Volta Region but beyond.
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