Klopp Defends His Decision to Join Red Bull as Global Head of Soccer
Jurgen Klopp, the former Liverpool manager, has addressed criticism over his recent decision to join Red Bull as their global head of soccer, stating that the opportunity aligns perfectly with his career goals and personal ambitions. Klopp, who wrapped up a successful nine-year tenure at Liverpool last season, is set to begin his new role with Red Bull next year. The announcement sparked backlash from fans of his former clubs, particularly in Germany, where many oppose the ownership model of Red Bull-backed teams like RB Leipzig.
Klopp has a deep connection with German soccer, having spent 18 years with Mainz 05 as a player and manager, followed by a successful run with Borussia Dortmund, where he won two Bundesliga titles and reached a Champions League final. Fans of both clubs have expressed disappointment, with Mainz supporters even unfurling banners in protest during a recent league match. Their objections stem largely from the perceived commercialization of clubs like Leipzig, which Red Bull propelled into the Bundesliga through significant financial investment.
Responding to the criticism, Klopp explained his decision in a podcast interview with former German international Toni Kroos. “You cannot make your decision depending on what reactions there will be,” Klopp noted. “I am 57 and can still work a few more years. But I did not see myself on the sidelines for now. It was clear for me that I would do something. So then Red Bull came. For me it is outstanding.”
Red Bull's position as a global sports investor includes owning clubs across Germany, the United States, Brazil, and Austria. In his new role, Klopp will act as an advisor across these teams, focusing on strategic oversight rather than daily operations. He emphasized that he will maintain a low profile, respecting the autonomy of each team while offering guidance.
For Klopp, the move represents an ideal transition after his illustrious career at Liverpool, where he won numerous titles including the Champions League and Liverpool's first Premier League title in three decades. His decision underscores his passion for the sport and his interest in contributing to its development from a different perspective. He clarified that he means no disrespect to his former clubs, saying, “I did not want to step on anyone's toes. I love all my former clubs. But I don't know what I could have done so that everyone is happy.”
Klopp's new role with Red Bull reflects a strategic pivot, allowing him to apply his expertise on a global scale. Despite the criticism, he appears committed to the project, recognizing it as a unique chance to influence the sport's growth across multiple countries and leagues. While reactions remain mixed, Klopp’s legacy as a coach who builds lasting success at his clubs is likely to be remembered fondly, even as he steps into this next phase of his career.
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