Manchester United’s new head coach Ruben Amorim says he is confident of putting the club back where it “belongs”.
Amorim flew into Manchester on Monday after being confirmed as Erik ten Hag’s replacement.
The 39-year-old is the seventh man since Sir Alex Ferguson’s retirement in 2013 to take up the challenge of trying to get United competing for major trophies again.
None of them has been able to engineer a sustained Premier League title push, taken United beyond the last eight of the Champions League or completed three full seasons in the job.
In his first public comments since arriving in the UK, former Sporting boss Amorim told United’s club media he is determined to change that narrative.
“I will try to do everything to put this club in the place that it belongs,” he said.
“And I believe a lot that we are going to succeed.”
United have posted a number social media images of Amorim meeting players, executives and some fans who were on a tour of Old Trafford when he walked into the home dressing room.
He has also tried to soak in some of the club’s storied past. Not just the record 20 English titles and three European Cups but also the dark days of the Munich air disaster and the rise to glory under Sir Matt Busby.
While most supporters were not alive when that happened, Amorim feels it is important players understand the magnitude of the club they are playing for.
“You see the trophies and you see the tragedy that we have as a club,” he said. “You understand the history, after the crash, then we were European champions. It is important to put this kind of strength in the team.
“When the players come here, they should make the same tour. It is very important. You have to feel this is Manchester United.”
As the players he met earlier in the week, including England trio Kobbie Mainoo, Luke Shaw and Mason Mount, were all doing rehabilitation, it will be next week before Amorim will really get to work.
Alejandro Garnacho and Manuel Ugarte have World Cup qualifying commitments in South America in the early hours of Wednesday morning UK time, so it will likely be Friday before he has his full squad together to prepare for his first game in charge, at Ipswich, on 24 November.
Amorim accepts not everything will be to his satisfaction. But he is promising fans they will see a team that is inherently his.
“The most important thing for me at this moment is to create the principles, the identity and the character we had in the past,” he said.
“We will focus a lot on our game model – how to play, how to press, these small things. You cannot go 100% on every detail because it will be confusing for the players. But if I have to say one thing, my main goal, my first goal, it is identity.”
Judgement around Amorim’s appointment will be made against United’s new structure, from co-owner Sir Jim Ratcliffe, through board member Sir Dave Brailsford, chief executive Omar Berrada, sporting director Dan Ashworth and technical director Jason Wilcox.
Berrada has been the driving force behind Amorim’s appointment, with Ashworth and Wilcox the executives he will be working with most closely.
Amorim says he feels there is a strong connection already and he can see the excitement around Ineos’ wider plans for the club.
“We want to do something special in a special club – that was a key point,” he said.
“When Manchester United told me about their plans, you get excited. We know if the team plays well and wins games, everything looks so much better and the people really start to believe in the new stadium and new ideas.
“It’s a real honour thatt I was the first choice to start that path.”
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