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YULETIDE: OLUREMI TINUBU URGES MARKET WOMEN TO KEEP FOOD PRICES AFFORDABLE

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Yuletide: Oluremi Tinubu Urges Market Women To Keep Food Prices Affordable



 As the festive season approaches, First Lady of Nigeria, Senator Oluremi Tinubu, has made a heartfelt appeal to market women and traders across the country to refrain from increasing the prices of food items. The call comes at a time when many Nigerians are grappling with the rising cost of living, heightened by inflation and economic challenges.  


In her message, the First Lady emphasized the importance of compassion and fairness during the Yuletide season, a time traditionally associated with love, sharing, and goodwill. She urged traders to consider the financial strain many families are currently experiencing and resist the temptation to exploit the increased demand for food and essentials during the holidays.  

“It is a season of joy and giving, not of exploitation,” Mrs. Tinubu said during an engagement with market leaders. “Let us all work together to ensure that every Nigerian, regardless of their financial situation, can celebrate this season with dignity and happiness.”  


The First Lady’s appeal resonates deeply with millions of Nigerians who face rising costs on basic goods and services. The holiday season typically brings heightened economic activity, but for many low-income families, the increased prices of staple food items can dampen the festive spirit.  

Items such as rice, beans, cooking oil, and proteins, which form the foundation of traditional holiday meals, have seen significant price hikes in recent years. Coupled with high transportation costs and reduced purchasing power, many families find it increasingly difficult to afford these essentials.  




Mrs. Tinubu’s appeal also included a call to market associations and unions to take proactive measures in ensuring price stability. She encouraged these groups to work with government agencies to monitor and regulate pricing, ensuring fair practices are maintained during the festive period.  

The First Lady further highlighted the critical role market women play in society, not just as traders but as custodians of economic stability within their communities. “By keeping prices fair, you are not only supporting your fellow Nigerians but also contributing to the greater good of our nation,” she added.  


In support of the First Lady’s plea, there have been suggestions for government intervention to ease the burden on traders and consumers alike. Proposals include providing subsidies or incentives for the transportation and distribution of essential goods during the holiday season.  

State and local governments have also been encouraged to engage directly with market leaders to address concerns around supply chain disruptions, which often contribute to price inflation during peak periods.  




As Nigerians prepare for the Yuletide season, the First Lady’s message serves as a reminder of the spirit of the holidays. It is a time to come together, support one another, and create an atmosphere of hope and unity.  

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