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November 19th , 2024

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Samuel Abiiro

4 hours ago

SWADDLE SEASON: THE COMFY CHIC TREND TAKING OVER FALL/WINTER 2024

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As the fall and winter seasons approach, fashion trends tend to shift towards cozy and functional styles, and in 2024, the "swaddle season" trend has taken center stage. The term, popularized by designers at major fashion houses like Toteme, Chloé, and Brandon Maxwell, refers to the luxurious look of being "swaddled" in soft, warm fabrics. This cozy concept goes beyond traditional outerwear, incorporating flowing, oversized scarves, ponchos, and cape-style coats. The swaddle season trend isn't just about warmth but also about presenting a chic, enveloping silhouette that exudes effortless style. High-end materials like cashmere, wool blends, and soft knit fabrics elevate this trend, offering not just protection from the cold but a feeling of comfort and security as well.


The trend draws inspiration from various runway collections that emphasized oversized, enveloping garments meant to shield wearers from the chill without compromising on style. Designers such as Victoria Beckham and Proenza Schouler embraced the swaddle concept by creating versatile outerwear that can be styled in multiple ways. Ponchos and scarf-coats, which may have once been seen as old-fashioned, are now taking on a modern, elevated look. These garments come in various shapes and fits, with draped and asymmetrical designs that create a visually stunning and practical wardrobe addition. Whether paired with skinny jeans or oversized trousers, these pieces promise to become wardrobe staples for those looking for an effortlessly fashionable yet snug look.


What sets the swaddle season trend apart from previous cold-weather styles is its adaptability. Unlike heavy, structured coats or the more formal trench coats of seasons past, this trend allows individuals to express their personality through soft, flowing silhouettes. For example, structured capes seen at brands like Tod's and Marni provide a more tailored version of the trend, while relaxed scarf-coats allow for a looser, more laid-back appearance. Whether you're heading to the office or enjoying a casual day out, the swaddle season trend allows you to stay warm and stylish at the same time. With fashion evolving towards comfort and practicality, it's clear that swaddle season will not only dominate the runways but will also become a must-have look for everyday wear.

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Samuel Abiiro

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