Chelsea’s Cole Palmer is taking steps to capitalize on his popular goal celebration, a shivering gesture he’s been performing since December 2023. The 22-year-old, who moved from Manchester City for £40million last year, is seeking to trademark the unique celebration, which could result in lucrative opportunities. Inspired by his former City youth teammate Morgan Rogers, Palmer rubs his hands over his arms in a shiver-like motion after scoring, earning him the nickname ‘Cold Palmer.’
Palmer has reportedly submitted an application to the UK’s Intellectual Property Office to protect his celebration, with plans to use it for marketing various products such as food, beverages, clothes, toys, cosmetics, and even cars. In his trademark application, Palmer included a video of the celebration, with the most notable appearance being during this year’s European Championship final. After scoring against Spain in the final in Berlin, Palmer ran off with his hands on his triceps, further popularizing the gesture.
This move could prove to be a significant financial venture for Palmer, as he joins a growing list of footballers who have trademarked their celebrations. Gareth Bale, the former Tottenham and Real Madrid winger, registered his iconic heart gesture and his shirt number to create the "Eleven of Hearts" brand. Kylian Mbappé also secured the global rights to his signature folded-arms gesture, while Marcus Rashford trademarked his ‘head space’ celebration.
Palmer’s celebration has become a fixture in Premier League matches, with the Chelsea star already netting 11 goals in the league this season. His remarkable penalty-taking streak is also turning heads, as he has converted 12 consecutive penalties, setting a new record in the Premier League. In Chelsea’s recent 4-2 victory over Tottenham, Palmer scored twice from the penalty spot, further cementing his reputation. Despite Palmer’s proficiency, Chelsea manager Enzo Maresca revealed that he hasn’t seen the player practice penalty kicks.
Maressa praised Palmer for his exceptional talent, stating that the young midfielder is capable of performing feats that others would find impossible. His ability to maintain such a streak and make such contributions on the field shows his status as one of the top players in the game. Palmer’s trademark celebration could well be the beginning of a new commercial venture, adding another dimension to his growing profile.
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