I’m more than just ‘Wizkid’s Baby Mama’ – Jada Pallock.
American talent manager Jada Pollock, widely known as Jada P, has spoken out against being narrowly labeled as singer Wizkid’s baby mama, a term often used by the media that she feels undermines her professional achievements.
In a recent interview with BET UK, Jada P expressed frustration over how her identity as an accomplished entrepreneur and music industry professional is often overshadowed by her role as the mother of Wizkid’s children. She described the narrative as reductive and unfair, given her substantial contributions to the global music scene.
When Wizkid won a Grammy, I wrote a statement about how far afrobeat has come. They put the statement out, and the caption was ‘Wizkid baby mama, she recounted. The narrative isn’t seen as you’re an entrepreneur and a hardworking businesswoman. I’m not only a mother but also a manager who has actively contributed to building a legacy.
Jada P went on to highlight her professional achievements, emphasizing her extensive experience managing internationally acclaimed artists. Over the years, she has played a pivotal role in shaping the careers of global stars like Chris Brown, Wizkid, and Skyla Tyla, among others.
I have managed some of the most talented artists in the world—Chris Brown, Wizkid, Skyla Tyla, and others, she stated proudly. These aren’t small achievements. It takes dedication, strategy, and resilience to manage such high-profile individuals and contribute meaningfully to the industry.
As a businesswoman, Jada P has built a reputation as a strategic thinker and leader in the music industry. She is deeply involved in promoting Afrobeat on the global stage and takes pride in being part of the genre’s remarkable rise to prominence. She also underscored the importance of giving women in the entertainment industry the recognition they deserve, particularly those working behind the scenes.
Jada P’s role in Wizkid’s career goes beyond personal ties, as she has been instrumental in managing his growth as an artist and expanding his global reach. Her contributions have helped cement Wizkid’s place as one of the leading voices in Afrobeat.
Despite these accomplishments, she noted that her efforts are often overlooked in favor of a one-dimensional portrayal. Jada P. hopes to change this narrative and inspire other women in the industry to stand firm in their professional identities.
It’s important for people to see me for who I am—a dedicated manager, a businesswoman, and someone passionate about pushing the boundaries of what’s possible in music, she concluded.
Through her work, Jada P continues to challenge stereotypes and advocate for recognition of women’s contributions to the global music industry.
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