American talent manager Jada Pollock, also known as Jada P, has spoken out against being reduced to the label of “Wizkid’s baby mama,” a term that often overshadows her significant professional achievements. In a candid interview with BET UK, Jada P expressed frustration over how her identity as an accomplished entrepreneur and music industry professional is often minimized, with much of the media focusing solely on her relationship with the Afrobeats superstar.
Jada P explained how the media narrative surrounding her is frequently limiting. She recalled a time when Wizkid won a Grammy, and a statement she wrote about the growth of Afrobeats was shared, but the accompanying caption labeled her simply as “Wizkid’s baby mama.”
She emphasized that this portrayal disregards her extensive career in the music industry and her contributions as a manager and businesswoman. “The narrative isn’t seen as you’re an entrepreneur and a hardworking businesswoman. I’m not only a mother but also a manager who has actively contributed to building a legacy,” she shared.
Throughout her career, Jada P has managed some of the most notable names in music, including Chris Brown, Wizkid, and Skyla Tyla. She proudly highlighted her role in the careers of these internationally recognized artists, stating, “I have managed some of the most talented artists in the world. These aren’t small achievements. It takes dedication, strategy, and resilience to manage such high-profile individuals.”
Jada P also discussed her work as a businesswoman, noting her contributions to promoting Afrobeat music on a global scale. As a strategic thinker and leader in the industry, she takes pride in helping elevate Afrobeat, which has gained remarkable global recognition in recent years. She also emphasized the importance of acknowledging women in the entertainment industry, particularly those working behind the scenes.
While Jada P’s relationship with Wizkid has contributed to her visibility, her role in his career has been far more than personal. She has been instrumental in managing his rise to international stardom, helping to expand his reach as a global artist. Despite her significant influence, Jada P has often felt her professional identity is overlooked in favor of a one-dimensional narrative.
In closing, Jada P expressed her desire to change how she is perceived, advocating for a broader recognition of women’s contributions to the music industry. “It’s important for people to see me for who I am—a dedicated manager, a businesswoman, and someone passionate about pushing the boundaries of what’s possible in music,” she concluded. Through her work, Jada P continues to challenge stereotypes and inspire other women in the industry.
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