The African Music Week (AMW) Accra 2025 was officially launched on December 27, 2024, at the Ghana Investment Promotion Centre (GIPC). The event marked the beginning of a new era in music tourism in Ghana, with a focus on promoting the country's rich cultural heritage and fostering connections within the African music industry.
The launch event featured a lineup of impactful speeches, panel discussions, and electrifying performances. Yofi Grant, CEO of the Ghana Investment & Promotion Centre, welcomed guests and emphasized the significance of AMW in promoting Ghana's music tourism potential. Julz Ossom, Founder and President of African Music Week, introduced the initiative, highlighting its goals of fostering connections within Africa's music industry and promoting global visibility for African artists.
Ruddy Kwakye, Founder & CEO of The Rave Group, delivered a keynote address titled "Music Tourism in Ghana: Leveraging it to Build a Sustainable Music Industry." Kwakye's speech underscored the potential of music tourism to drive economic growth, cultural exchange, and industry development.
The event also featured notable addresses from Bessa Simons, President of MUSIGA; Rex Omar, Chairman of GHAMRO; and Mark Okraku-Mantey, Deputy Minister for Tourism, Arts, and Culture. These industry leaders emphasized the importance of music tourism in Ghana and the need for collective efforts to develop a lucrative music tourism framework.
A dynamic panel discussion explored the potential of music tourism in Ghana, featuring industry experts Benjamin Anane-Nsiah, Khadijat El-Alawa, Prosper, Rocky Dawuni, and Edem. The panel provided actionable strategies for integrating music tourism into broader tourism initiatives and proposed policy recommendations for sustainable growth.
The launch event also featured outstanding performances by celebrated artists, including Bessa Simons, Drupz, Feli Nuna, Byno Ayoni, and Bugatti Bonsu (Canada). These performances gave a glimpse into the range and diversity that AMW 2025 will showcase during its festival.
With the 2025 African Music Week set to bring together creatives, stakeholders, and audiences from across the continent and beyond, this launch event has laid a strong foundation for an impactful festival. By focusing on music tourism, AMW aims to solidify Ghana's role as a premier destination for cultural and creative exploration, drawing visitors and investment to the region.
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