Sporty Group has appointed Gary Al-Smith, a well-known Ghanaian sports journalist, as its new Regional Content Lead in Ghana. Al-Smith, who is highly regarded for his extensive knowledge and work in African sports journalism, will bring valuable insight to the team. He has had a notable career, most recently serving as the Head of Sports at Multimedia Group Limited, where he played a crucial role in overseeing the company’s radio, TV, and digital platforms for nine years. Al-Smith’s expertise helped secure broadcast rights for major sporting events, and his contribution to sports media has been recognized both locally and internationally.
Al-Smith’s accomplishments extend beyond his role at Multimedia Group. He has been recognized as Ghana’s Sports Journalist of the Year by the Sports Writers Association of Ghana (SWAG) and has earned a reputation as a thought leader in African sports media. His work has been featured on renowned global platforms such as CNN, BBC, Al Jazeera, Sky Sports, and SuperSport, which further solidifies his standing in the industry. In addition to his media work, Al-Smith has collaborated with high-profile organizations like FIFA, UNICEF, and LaLiga, always offering a local perspective on international sports events. His regular appearances on SportyTV, Africa’s top free-to-air sports channel, have made him a household name in Ghana and beyond.
As the new Regional Content Lead for Sporty Group, Gary Al-Smith is poised to lead the company’s strategic push to strengthen its presence in the Ghanaian and broader African market. In his new role, he will focus on creating engaging sports content and enhancing the company’s content strategy to connect with local audiences. Al-Smith expressed his excitement about joining Sporty Group, stating that the company’s vision resonates deeply with his own passion for storytelling and innovation in sports media. This appointment highlights Sporty Group’s commitment to investing in local talent and delivering world-class sports content across the continent. Al-Smith’s leadership is expected to significantly impact Sporty Group’s growth and success in the African sports media industry.
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