Nigerian music lovers have something exciting to start the year with, as Asake has just released his first single of 2025, “Why Love.” Following the success of his 2024 album, Lungu Boy, which featured 15 tracks and collaborations with top-tier artists, Asake is back with a song that blends his signature Amapiano-infused sound with relatable themes of love, companionship, and freedom.
“Why Love” is a song that speaks to the modern-day experience of relationships, where emotions are often complicated, and expectations can be overwhelming. Rather than focusing on the struggles of love, Asake shifts the narrative toward enjoying the moment and having fun. His lyrics suggest that not every interaction has to lead to deep emotional commitments—sometimes, it’s okay to just enjoy someone’s company without the pressure of defining a relationship. This fresh perspective, combined with his infectious melody and rhythmic beats, makes “Why Love” a song that fans will have on repeat.
The music video for “Why Love” perfectly complements the song’s theme. Starring popular model and influencer India Love Westbrooks, the video captures a relaxed and intimate vibe. Asake and India Love share effortless chemistry, sporting stylish outfits, flaunting diamond-stacked jewelry, and enjoying private moments inside a sleek sports car. The visuals highlight a carefree attitude, reinforcing the song’s message that sometimes, love doesn’t need to be complicated—it just needs to be felt.
Beyond the music, “Why Love” marks a significant turning point in Asake’s career. This is his first single under Giran Republic, the independent label he founded after parting ways with YBNL. This move signals a new era for the artist, giving him more creative freedom to shape his sound and artistic direction. Alongside his music, Asake is also expanding his brand into fashion, with the upcoming launch of his unisex clothing line, GIRAN. This venture showcases his ambition beyond music, proving that he is not just an artist but a visionary.
With a growing fan base and a knack for creating viral hits, Asake continues to solidify his place as one of the most dynamic artists in the Nigerian music scene. “Why Love” is more than just a song—it’s a statement of independence, artistic growth, and an invitation to enjoy life without unnecessary complications. Available on all major streaming platforms, this track is a must-listen for anyone who appreciates good music and great vibes.
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