Afro Harmony Reflects on Decline in Band Bookings Post-Pandemic
Ghanaian music band Afro Harmony has shared insights into the challenges they faced following the COVID-19 pandemic and how the live music industry has evolved in its aftermath. According to the band, the pandemic drastically shifted entertainment preferences, with DJs becoming more in demand while live bands saw a decline in bookings. Speaking on the E Vibes Musical Band Series, Mac Hamlet, the deputy leader of Afro Harmony, explained that financial constraints during the pandemic forced many venues and event organizers to opt for DJs instead of live bands. However, he noted that the situation has started to improve, with more businesses, including restaurants and clubs, now showing renewed interest in incorporating live music into their entertainment offerings.
Despite the past decline in demand for live bands, Hamlet clarified that there is no rivalry between bands and DJs. He acknowledged that DJs had dominated the industry during and immediately after the pandemic, but recent trends suggest a resurgence of live music performances. He further noted that collaborations between bands and DJs have become more common, helping to bridge the gap and create new opportunities for musicians. Hamlet expressed optimism about the industry’s gradual recovery, emphasizing that the live music scene is evolving and adapting to changing audience preferences. The band's experience reflects broader shifts in the entertainment landscape, where financial and logistical considerations play a significant role in shaping event planning and music selection.
The E Vibes Musical Band Series, which focuses on the stories of celebrated musicians and performers, is dedicating this season to highlighting the journeys of Ghanaian music bands. The series aims to showcase the resilience, challenges, and achievements of these bands while celebrating their contribution to the country’s music industry. Afro Harmony’s reflections on their experiences offer a glimpse into the realities faced by live performers and the ongoing efforts to keep band culture alive. As the industry continues to evolve, the growing demand for live music suggests a promising future for bands seeking to reclaim their space in Ghana’s entertainment scene.
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