Mzbel Signs New Artiste with Traditional Oath Ceremony
Veteran Ghanaian musician Mzbel has made headlines after signing rising artiste Kweku Shai to Icetee Records through a unique and culturally significant oath-taking ceremony. The event, rooted in traditional Ga customs, involved the use of schnapps and eggs as part of a symbolic ritual to seal the agreement. In a break from conventional contract signings, Mzbel and the record label executives swore an oath before witnesses, pledging their loyalty and commitment to the terms of the deal. Dressed in full traditional regalia, they demonstrated their respect for the culture and reinforced the seriousness of their agreement.
Mzbel explained that the ritual was a necessary step to ensure accountability in the music industry, especially given her past experiences with ungrateful artistes. She expressed frustration over artistes she had helped in the past, only for them to abandon her once they gained success. According to her, the oath-taking serves as a binding spiritual agreement to ensure that both parties fulfill their obligations. “We will swear to ensure the gods bear witness that we will all fulfill our part of the deal. The money we invest, we expect the same energy, ideas, and time in return,” she stated. By incorporating traditional customs, Mzbel hopes to instill discipline and dedication in the young artiste, ensuring that the business relationship remains fair and beneficial for all involved.
Following the traditional rites, Kweku Shai officially signed his contract with Icetee Records, marking a new chapter in his musical career under Mzbel’s guidance. The unusual signing ceremony has sparked widespread discussion, with many applauding Mzbel for blending cultural heritage with modern business practices. Some see it as a powerful move that reinforces African traditions in the entertainment industry, while others debate whether such measures are necessary in an era dominated by formal legal agreements. Regardless of differing opinions, the event has undoubtedly brought attention to the role of culture in business dealings. As Kweku Shai embarks on his journey with Icetee Records, the oath serves as a reminder of the expectations and responsibilities that come with the partnership.
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