A Feast for the Senses: How Ghana’s Biggest Food Festival United Culture and Cuisine
The 2025 Back to Your Village Food Festival, organized by Channel One TV and Citi FM, concluded in spectacular fashion on Sunday, March 30, leaving an indelible mark on Ghana’s cultural calendar.
Held over two days (March 29-30), the festival transformed into a vibrant hub of food, music, and tradition, drawing thousands of patrons eager to experience the rich diversity of Ghanaian cuisine. From spicy northern delicacies to coastal seafood delights, the event was a testament to Ghana’s culinary wealth—and a reminder of the power of food in bringing people together.
A Culinary Journey Through Ghana’s Regions
One of the festival’s most captivating aspects was its regional showcase, offering attendees a gastronomic tour of Ghana without leaving the venue.
Northern Flavors Take Center Stage
Spicy grilled meats and groundnut soups from the Upper East and West
Tuo Zaafi (TZ) served with green leafy stews
Waakye with a northern twist—infused with smoked fish and shito
Coastal Delights Win Hearts
Fresh tilapia and banku—a crowd favorite
Jollof rice cooked in traditional clay pots
Red-red (beans and fried plantains) with perfumed palm oil
Refreshing Local Beverages
No meal was complete without palm wine, sobolo (hibiscus drink), and freshly squeezed coconut juice—each sip a reminder of Ghana’s natural abundance.
GEXIM CEO Calls for Global Expansion of Ghanaian Cuisine
A major highlight was the attendance of Sylvester Mensah, Acting Chief Executive of the Ghana Export-Import Bank (GEXIM), who delivered an inspiring keynote speech on March 29.
Mensah urged local food producers to think beyond Ghana’s borders, stating:
“We must explore opportunities in food processing, packaging, and export. Ghanaian cuisine has global appeal—our jollof, shito, and cocoa-based products can compete internationally if we invest in quality and branding.”
His message resonated with chefs, vendors, and entrepreneurs, sparking discussions on how Ghana can position itself as Africa’s next food export powerhouse.
Music, Dance, and Unforgettable Performances
Beyond the food, the festival was a celebration of Ghanaian artistry. Patrons were treated to electrifying performances from:
The live music sessions turned into impromptu dance parties, with attendees spontaneously joining in—proof of Ghana’s deep-rooted love for music and community.
Sponsors Praise Festival’s Impact on Brand Visibility
The event’s success was made possible by key sponsors, including:
Jibu (water purification)
Gino (food products)
KOA Natural (beverages)
Twellium Industries (consumer goods)
Pan African Savings and Loans (financial services)
Representatives from these brands commended the festival’s reach, noting that it provided unmatched engagement with consumers.
“This is more than a food fair—it’s a cultural movement,” said a Twellium Industries spokesperson. “Being here connects us with Ghanaians in an authentic way.”
Why This Festival Matters for Ghana’s Future
The Back to Your Village Food Festival is more than just a weekend event—it’s a catalyst for economic and cultural growth.
1. Boosting Local Food Businesses
Small-scale vendors gained nationwide exposure, with some securing deals with supermarkets and exporters.
2. Preserving Ghana’s Culinary Heritage
Younger attendees discovered forgotten dishes, ensuring traditional recipes aren’t lost to time.
3. Promoting Tourism
International visitors flocked to the festival, reinforcing Ghana’s reputation as a top food tourism destination.
What’s Next? Plans for 2026 Already Underway
With the 2025 edition breaking attendance records, organizers have already hinted at bigger plans for next year, including:
Masterclasses with top Ghanaian chefs
A ‘Food Innovation Hub’ for startups
International vendor participation
Final Thoughts: A Festival That Fed More Than Just Appetites
The Back to Your Village Food Festival succeeded not just in showcasing food, but in strengthening national pride. It reminded Ghanaians that our cuisine is our identity—and that with the right investment, our flavors can conquer the world.
As the sun set on the 2025 edition, one thing was clear: Ghana’s culinary revolution is just beginning.
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