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WINFRED KWAO

3 days ago

THE HIDDEN POWER OF SHAME: A SURVIVAL INSTINCT SHAPING SOCIETY

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Why Do We Feel Shame?

"Don't be shy! Just go and talk to her." Have you ever received this advice before? The feeling of shame and embarrassment is something we all experience, yet we are often told to overcome it. It is an uncomfortable emotion, and many believe it is a weakness that should be avoided at all costs. But if shame is so undesirable, why has it persisted throughout human evolution? Why do we, the most intelligent species on Earth, still carry this seemingly unpleasant emotion?

Some theories suggest that shame is simply an evolutionary error or even a psychological disorder unique to humans. However, recent research from the University of California suggests otherwise. According to this study, shame plays a vital role in human survival and social structure. It is not just an emotional burden but a mechanism that has helped our ancestors thrive and continues to shape our modern society.

In the Past, Shame Was a Matter of Life and Death

Evolutionary psychologist Daniel Sznycer from the University of California compares shame to physical pain: "The function of physical pain is to prevent us from harming our bodies further. Similarly, the function of shame is to prevent us from damaging our social relationships or to encourage us to repair them when necessary."

For our prehistoric ancestors, shame was not merely an emotion—it was a survival tool. Humans lived in small communities where cooperation was essential for survival. A single individual could not survive alone; they needed the acceptance and support of their tribe.

Anthropologist John Tooby, another researcher from the study, explains: "Our ancestors depended on the way their community valued them. If they were considered valuable, they received food, protection, and care. If they were deemed unworthy, they were less likely to receive help and more likely to be left behind."

Being ostracized or abandoned by the group often meant certain death. Shame, therefore, functioned as a psychological alarm system, warning individuals to avoid behaviors that could lower their status in the group. If someone acted selfishly, dishonestly, or recklessly, they would feel shame—a strong motivator to correct their actions and regain social acceptance.

This concept is known as the "shame-threat theory," which suggests that shame evolved to prevent individuals from displaying behaviors that would decrease their perceived value in the eyes of others.


Without the ability to feel shame, our ancestors might have acted in ways that led to social rejection and, ultimately, extinction.

Shame in the Modern World: A Social Compass

In today's world, societal judgment is no longer a matter of life and death. Modern civilization has provided us with individual rights, welfare systems, and economic independence. Yet, the fundamental function of shame remains the same—it shapes our decisions and behaviors based on how we expect others to perceive us.

Sznycer explains, "Shame still acts as a powerful force that guides our actions. It prevents us from engaging in behaviors that could harm our reputation, ensuring that we maintain our place in society."

For instance, have you ever felt embarrassed to go outside in your pajamas? Have you hesitated to ask for financial help because you feared appearing weak? These moments of hesitation are the work of shame, influencing your behavior to align with social expectations.

To better understand the role of shame in modern society, researchers conducted an experiment involving 900 participants from the United States, India, and Israel. Participants were divided into two groups. The first group was asked to evaluate hypothetical individuals based on their behaviors, such as greediness, betrayal, and physical weakness. The second group was asked how they would feel if they exhibited those same behaviors.

The results, published in the Proceedings of the National Academy of Sciences, revealed a strong correlation between an individual's fear of being devalued and the intensity of shame they experienced. "Shame is deeply intertwined with how others perceive us," said Leda Cosmides, a co-author of the study. "It is a universal reaction, not just a cultural construct."

The Cultural Variations of Shame

Although the sensation of shame is universal, its triggers vary across cultures. Different societies place different values on behaviors, and as a result, what is considered shameful in one culture may be acceptable in another.

For example, in Japan, bowing is a sign of respect, and failing to do so may be considered shameful. However, in Western cultures, bowing is not a common practice, and its absence does not carry the same social consequences.

Nevertheless, some aspects of shame remain consistent across cultures. Traits such as dishonesty, laziness, and unfaithfulness are universally looked down upon. These behaviors threaten the fabric of trust and cooperation that societies rely on to function.


By studying the cultural variations of shame, researchers have concluded that while specific triggers may differ, the underlying function of shame remains unchanged: it helps individuals maintain social harmony and prevents behaviors that could lead to rejection or punishment.

Is Shame Always Beneficial?

While shame has played a crucial role in human evolution, it is not always a positive force. Excessive or misplaced shame can lead to anxiety, low self-esteem, and social withdrawal.

In some cases, societies enforce toxic forms of shame, such as stigmatizing individuals based on their appearance, socioeconomic status, or personal choices. In such situations, shame can become a tool for oppression rather than a guide for ethical behavior.

Modern psychology encourages a balanced approach: recognizing when shame serves a constructive purpose and when it is unnecessary or harmful. The goal is to differentiate between healthy shame—such as feeling remorse for hurting someone—and toxic shame, which can lead to long-term psychological distress.

Final Thoughts: Embracing the Power of Shame

Shame is often seen as a weakness, something to be avoided or suppressed. However, this emotion has deep evolutionary roots and continues to play a critical role in our social interactions. It has shaped human history, ensuring cooperation, trust, and survival.

Although modern society has changed, shame remains an essential part of human nature. It serves as an internal compass, helping us navigate complex social dynamics and encouraging behaviors that foster community and connection.

So the next time you feel ashamed, take a moment to reflect on why. Is it guiding you toward self-improvement? Is it helping you maintain positive relationships? Or is it an unnecessary burden imposed by unrealistic social standards?

Understanding the power of shame allows us to harness it wisely—learning from our mistakes while avoiding the unnecessary weight of unfounded guilt. Perhaps, rather than fearing shame, we should learn to appreciate its role in shaping who we are as individuals and as a society.




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