Nigerian and South African Musicians Earn $59 Million from Spotify in 2024
In 2024, artists from Nigeria and South Africa collectively earned $59 million in royalties from Spotify, highlighting the growing global demand for African music, according to data released by the streaming service.
Spotify reported that Nigerian musicians earned over $38 million, more than doubling their earnings from 2023. Meanwhile, South African artists garnered $21 million, reflecting a significant 54% increase compared to the previous year. This rise in earnings is indicative of the increasing international popularity of African music, propelled by global stars like Burna Boy from Nigeria and Grammy-winning vocalist Tyla from South Africa.
Jocelyne Muhutu-Remy, Spotify's Managing Director for Sub-Saharan Africa, commented in an interview with Reuters, "What we're witnessing is a remarkable evolution with more mid-tier and emerging artists successfully making a living from their music."
Last year, Spotify distributed approximately $10 billion in royalties worldwide. Although Africa currently represents a smaller portion of the platform’s total payouts, it is rapidly becoming a key area for musical growth. Spotify noted that around 250 million user-generated playlists now feature at least one Nigerian artist, while 220 million playlists include a South African act, underscoring the continent's expanding influence on global listening trends.
The growth extends beyond local markets; Nigerian artists have seen a 49% increase in export growth over the past three years, while South African musicians experienced an impressive 104% rise in international streams.
In terms of individual earnings, Spotify revealed that the number of Nigerian artists earning at least 10 million Naira annually has doubled year-on-year and tripled since 2022. Similarly, the number of South African artists earning between 100,000 and 500,000 Rand has also doubled over the last three years.
With genres like Afrobeats and Amapiano gaining traction worldwide, Spotify's latest figures reinforce the commercial potential and global appeal of African music, suggesting even greater financial rewards for artists on the continent in the future.
Meanwhile, the debate over whether former lovers should remain friends continues to ignite discussions. While some advocate for the benefits of maintaining a friendship with an ex, others argue it can lead to unnecessary complications. The Graphic Showbiz Debate (GSB) gathered insights from individuals across various fields, revealing a range of perspectives on this complex issue.
blogpay
Total Comments: 0