In a progressive step aimed at fostering gender equality within the traditionally male-dominated paint industry, Coral Paints has introduced its groundbreaking ‘Women in Colour’ programme. This initiative is specifically designed to equip women with the practical skills necessary for painting and surface finishing, opening up new avenues for economic empowerment.
The official launch of the ‘Women in Colour’ programme took place on Monday, April 7, 2025, marking a significant commitment from Coral Paints towards gender inclusion and economic empowerment. Beyond providing technical expertise, the initiative aims to offer women a tangible pathway to sustainable income, greater economic independence, and enhanced social standing within their communities.
Celestina Inkoom, the General Manager of Coral Paints, articulated the company's vision behind the programme, emphasizing its role as a clear demonstration of their dedication to gender inclusivity. "It is a powerful initiative aimed at empowering women facing social and economic challenges by providing them with the right skill set to become professional painters," she stated at the launch event.
Echoing this sentiment, Business Development Manager at Coral Paints, Luiz Carlos, underscored the importance of initiatives driven by a clear purpose. He explained that the ‘Women in Colour’ programme is designed to help women reclaim their sense of identity and achieve financial autonomy through the acquisition of valuable skills.
Mr. Carlos further detailed the structure of the programme, stating, "Over the course of the one-month programme, participants will take part in a two-week practical internship, learning how to apply the skills they’ve acquired. They will have our support and backing to promote their work as women, wherever their services are needed." This commitment to ongoing support aims to ensure the participants can effectively translate their newly acquired skills into viable employment opportunities.
The initiative has also garnered strong support from organizations focused on women's empowerment. Cecilia Fiaka, the CEO of the Nneka Youth Foundation, lauded the ‘Women in Colour’ programme as a significant step in the right direction. She passionately urged other industries to reimagine traditionally male-dominated spaces and actively create opportunities for greater female participation.
Highlighting the broader societal impact of empowering women, Madam Fiaka remarked, "If you train a woman, you train the whole world. With the twenty women we are starting with, they will have a significant impact on their families. We are proud to say that these women are going to make a difference, and over hundreds of other women will benefit from them." Her words underscored the ripple effect of such empowerment initiatives, extending beyond individual beneficiaries to positively influence families and communities.
As Ghana continues its pursuit of greater inclusivity and gender-balanced development across various sectors, initiatives like Coral Paints’ ‘Women in Colour’ programme play a crucial role. They not only provide tangible skills and economic opportunities for women but also contribute to reshaping perceptions and breaking down gender barriers within industries, paving the way for a more equitable and prosperous future.
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