Erling Haaland looked unrecognizable as he joined a host of other top footballers in a heartwarming surprise for young fans. Haaland joined Manchester City teammates Josko Gvardiol and Ilkay Gundogan, as well as some EFL superstars, to give football's next generation of supporters an unforgettable experience.
The city's big hitters joined Will Grigg, Jay Stansfield, and Ellis Simms to dress up as camera operators in a campaign for Kellogg's Football Camps. The campaign celebrated Kellogg's bringing back their football camps, with over 30,000 free spots available this summer.
Young football fans were invited to what they thought was a photoshoot for Kellogg's new Puma shirt for the camps. Instead, they were surprised by their heroes, who were dressed up as camera operators. Erling Haaland donned a big bushy wig and a mustache, hiding his usual recognizable look and blending into the background.
Meanwhile, Gundogan and Gvardiol hid behind different disguises, only to reveal their true identities to the unsuspecting youngsters. The young fans were in awe, getting to see their favorite players up close. Other fans were equally shocked to see EFL goalscorers Stansfield, Simms, and Grigg remove their disguises.
This heartwarming surprise comes after research showed that over a quarter of UK kids dream of becoming a footballer, and over half say they've been directly inspired to play sports thanks to their sporting heroes. This summer, Kellogg's Football Camps will kick off for a second year at over 70 clubs across the country.
City midfielder Gundogan emphasized the importance of playing football from a young age, saying, "Playing football teaches you so much – both about yourself and others. It was the ideal way for me to socialize and meet new people as a child."
Will Grigg, Chesterfield and Northern Ireland player, added, "It's so important for kids to be active, not just to stay healthy but because of the social benefits that playing sport can bring. Growing up, playing football gave me the opportunity to make new friends, feel part of a team, and develop a sense of identity."
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