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April 13th , 2025

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KEVIN-PRINCE BOATENG LAUNCHES ROOKIE & CHAMP AGENCY TO MENTOR FUTURE TALENTS

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Kevin-Prince Boateng, the former Ghana international who enjoyed a stellar career at top clubs like Tottenham, AC Milan, and Barcelona, has announced the launch of his player agency, Rookie & Champ. The agency's mission is to guide young football talents, using Boateng's own life experiences to help them navigate the challenges of professional football.

Speaking at the TransferRoom Summit, Boateng reflected on the early days of his own career, a period that shaped his desire to offer mentorship to the next generation of players. He recalled his move to Tottenham at the age of eighteen, a moment that initially seemed like a dream but quickly turned into a disappointment when the coach informed him he was not wanted just days later. This early setback became a defining moment in Boateng's life and career, inspiring him to ensure that young players receive the kind of support and guidance he lacked during his own formative years.

In the interview, Boateng shared his philosophy on what it takes to succeed in football, emphasizing that fame and money should not be the primary goals for aspiring players. "Money, fame, the big club—they’re not always the right steps. That’s why I’m bringing my experience. I want to be there for my boys,” he said. His goal is not just to focus on developing technical skills but also to prepare players mentally and emotionally for the demands of top-level football.

The agency, Rookie & Champ, aims to equip players, starting from the age of eighteen, with the necessary tools to thrive in professional football. Boateng expressed his commitment to ensuring that his players are ready to face the pressure of performing in front of large crowds, saying, “You have a Rookie & Champ player at eighteen—he’s ready. He can stand in front of fifty thousand people and take that penalty.” He also added with sincerity that if he had received similar mentorship during his early years, he would have had a more successful and sustained career at top clubs like Real Madrid.

Now retired from playing professionally, Boateng is channelling his energy into building a legacy beyond football. With Rookie & Champ, he is committed to mentoring the next generation of players, using his own journey, both the highs and lows, to shape their futures and ensure they are not just rookies but future champions.





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