Stay Relevant or Fade: Graphic Editor’s Bold Lessons at PCH Hangouts
In a world where the media landscape changes by the second, staying relevant isn't just a bonus—it's survival. At the recent PCH Hangouts in Accra, the Editor of Graphic Communications, Kobby Asmah, pulled back the curtain on how Ghana’s leading newspaper brand continues to stay fresh, bold, and ahead of the curve.
His message was clear: reinvention is not optional. It's the heartbeat of relevance.
Asmah, a respected voice in Ghanaian journalism, shared how Graphic has transformed over the years—pivoting from a traditional print-focused house to a multi-platform news powerhouse. And it’s not just about adding social media handles or launching a website. It’s about rethinking the entire approach to news: faster reporting, visual storytelling, and meeting Ghanaians where they already are—online.
🔥 Google trending keywords in Ghana like “digital media in Ghana,” “relevant journalism,” and “content creation strategy” came alive during the discussion. He touched on what it really takes to thrive in a time when TikTok, Instagram Reels, and podcasts dominate the attention economy.
“You can’t afford to be rigid,” he emphasized. “You have to be dynamic. You have to evolve or you’ll disappear.”
That statement struck a chord, especially with the room full of young content creators, entrepreneurs, and digital marketers hungry to learn how to break through in the noisy online space.
Asmah also dropped insights on the power of credibility and how Graphic maintains trust in an age of misinformation. He explained how their editorial checks, verified reporting, and community-focused storytelling have helped keep the brand solid—even as others struggle to keep up.
📢 For digital marketers, influencers, and startup founders in Ghana, the lessons from PCH Hangouts were a masterclass. Reinvention means more than just changing your Instagram layout. It’s about understanding your audience’s needs, creating meaningful content, and being bold enough to try new formats.
Attendees also learned how brands can build lasting impact—not just go viral for a week. And it all starts with staying true to your core while embracing change.
PCH Hangouts is fast becoming the place to be for Ghana’s creative and digital scene. With thought leaders like Asmah stepping up to share real-world experience, the event is shaping conversations about the future of media, brand building, and youth innovation in Ghana.
✅ Want to grow your brand or media platform in Ghana? The secret might just be to listen more, learn fast, and never stop reinventing.
Stay plugged in for more updates from PCH Hangouts and other trending events in Ghana. This is where relevance is redefined.
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