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Let's Use Our Platform to Save Lives, Not for Selfish Gains – Mama Effe Urges
Host of Nhyira FM's Obra show, Mama Effe Amanor, has called on media practitioners to prioritize their audience's interests over personal gains.
After 28 years of impactful broadcasting, Mama Effe officially retires and was honored at a send-off ceremony at Nhyira FM.
At the event, she expressed gratitude to the Multimedia Group for providing her with a platform to make a positive impact in people's lives.
Mama Effe urged other hosts of social programs to put their audiences’ needs at heart, rather than pursuing selfish interests.
Mama Effe Amanor, affectionately known as the Queen of the Afternoon Airwaves, is bidding farewell to her illustrious career in radio broadcasting after nearly three decades. As the host of Nhyira FM's Obra show, she has left an indelible mark on Ghana's media landscape.
With a career spanning over 25 years, Mama Effe has become synonymous with empathy, compassion, and transformative storytelling. Her dedication to humanity has touched countless lives, and her legacy continues to inspire a new generation of broadcasters.
Through her show, Mama Effe created a platform for hope, healing, and empowerment, where families found direction, communities found voice, and individuals found strength. Her commitment to the well-being of others has earned her recognition as the "Queen of Humanitarian Affairs."
The Multimedia Group, where Mama Effe has spent her entire career, celebrates her sacrifice, magnanimity, and determination. The company's CEO, Kwesi Twum, praised her impact, saying, "We honor not just your years of service, Mama Effe, but the immeasurable impact of your presence."
As Mama Effe hangs up her headphones, she leaves behind a legacy that will continue to inspire and uplift generations to come. Ayekoo to a remarkable counselor, mother, mentor, and steadfast light to countless listeners.
M'ama ayekoo , you have indeed delivered Your quoter .
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