No matter how long you’ve been an entrepreneur, launching an online business has never been more difficult. Here’s a quick look at the 2020 online landscape:
Competition is fierce,
Product markets are saturated, and
Consumers are demanding convenience more than ever before.
Before you begin to brainstorm the design and experience of an online store, or even your company’s name, you’ll need to choose what products to sell.
This decision is a strategy within itself, as what you sell will impact every other business decision you make, such as:
Brand name,
Website design,
Marketing,
Loyalty programs, and
Shipping and fulfillment.
While each of these components is essential to a successful online strategy, they are worthless without a great product to support them.
Let’s dive into how to find the perfect product to sell online.
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