2 years ago
After securing Spotify as their new primary sponsor, Barcelona's management is currently negotiating with Turkish Airlines to fill the void on the sleeve.
According to Mundo Deportivo, the aviation firm is eager to collaborate with Joan Laporta.
Laporta has a long history with Turkish Airlines. The corporation was associated with the squad during his initial tenure with the Blaugrana – between 2010 and 2012 – and the talks have been restarted after nearly a decade.
It's no secret that people working in the Barcelona offices are looking for new sponsors, and the space on the sleeve is projected to bring in between €10 and €15 million.
According to Laporta's interview with RAC1, the team got up to six offers for this agreement, but Turkish Airlines appears to have outbid its opponents.
"We're hard at work. Everything changes when you discover the box of thunder with a sponsorship. "We have six suggestions for the shirt sleeves," Laporta stated.
Turkish Airlines has one of the world's largest networks, with operations across Europe, Asia, Africa, North America, and South America. As a result, they are the first airline firm to have more destinations than any other participant in the industry.
It would be an understatement to claim that this will be Turkish Airlines' first foray into the athletic sector, given that they are currently major sponsors of River Plate, an Argentinian team.
Furthermore, in addition to being the travel partners of Galatasaray, Trabzonspor, and Bursaspor, they have a major presence in basketball.
If Barcelona and the airline firm reach an agreement, the airline company will replace another Turkish sponsor, Beko, who was last seen on Barcelona's sleeves. It should be remembered that Barcelona's sponsorship agreement with Beko, an electrical appliance manufacturer, expired in June of last year.
However, the business only agreed to a one-year renewal for the club's training clothing. The new arrangement was expected to be worth roughly €10 million. The sleeve has remained vacant since the start of the current season.
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