Importers of raw materials for bread production want bakers to reduce the sizes of bread to meet the increase in prices.
This comes after a hike in the price of bread on the market in Kumasi at least.
Bakers lament the high cost of ingredients for bread production. A loaf of bread priced at ¢5 is set to be sold at ¢6.
The increase which took effect from Monday, July 12 by some bakers have been attributed to skyrocketing prices of ingredients for bread.Another said, “The freight charges are expensive. Some merchants say it has increased from 5000 to 15,000 cedis”.
There was an earlier plan to increase prices of bread early this year but It was shelved due to calls for the prices to be maintained.Any time we hint on increasing our price m, the smaller bakeries do not join. My workers say the customers want the bread at 5 cedis. If I do not increase the price, my business may collapse. I would not want to produce bread which is of poor quality. I do not want to spoil the mane I have for myself,” she said.
Despite calls to increase prices, other bakery brands have refused to give in. Some Importers of raw materials for bread production have advised bakers to stick to a uniform price.
“The bakers association decided to have a meeting to agree on one price. Some bakers secretly started selling to the customers of other brands. This is pure madness,” one said.
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