Paris Saint-Germain has announced a new partnership with online sneaker brand GOAT, which will serve as the club's primary shirt sleeve sponsor.
GOAT has signed a multi-year deal with PSG as an official partner, and their brand will be stamped on club merchandise, including training, warm-up, and matchday shirts, beginning July 1, 2022.
The company has over 40 million online members from 170 countries, and this deal with PSG could bring them a lot of attention in terms of branding and sales.
Lionel Messi, often referred to as 'the greatest of all time' or 'the GOAT,' can be seen in an announcement video showing off this new sleeve design alongside teammates Neymar, Marco Verratti, Georginio Wijnaldum, and Achraf Hakimi.
Marc Armstrong, GOAT's chief partnerships officer, met with PSG's official channels to discuss the deal.
"We are thrilled to have GOAT join the Paris Saint-Germain family.
GOAT joins a select group of club partners featured on our iconic jerseys as a result of this collaboration "He stated.
"The club's ideal partner is GOAT.
It strengthens our position as a sporting and fashion icon with fans all over the world.
We will collaborate to create exciting and creative experiences that will delight fans everywhere."
"Paris Saint-Germain is one of the most influential clubs in the world," said Eddy Lu, co-founder and CEO of the GOAT group. We combine two great lifestyle brands to unite and mobilize communities of athletes, creatives, and fans all over the world. This collaboration capitalizes on each other's strengths, with innovative collaborations in the coming months and years."