SOME CORE Dos AND Don'ts OF SEO COPYWRITING
My frustrations come from people not understanding about SEO copywriting. It is not the way they paint it and making it difficult to really have a direct target on it.
SEO copywriting is more than just about the search engines like the way most conversations, articles, and posts are centered on topics such as allowable limits, keyword density, and over-optimization. Copywriting is part of SEO copywriting.
The first thing to consider is the targeted audience (prospective customers/visitors) as the promotional copy you're writing is to cause your reader to take an expected action. Your sales copy will be ranked with the elements designed which is the last thing.
The main reason you consider your human visitor first when writing an SEO sales letter is that it will be of no use if your site copy fails to convert your visitors into buyers with all the traffic it will have generated in the world.
Because of these repeating nonsensical talks, SEO copywriting is not getting a good name which is bad for digital and internet marketers. For the site to have shown, it shows the owner wanted to be ranked high for certain main terms.
So, to keep a good name and reputation with search engines when copywriting before it will be too late, here are some guidelines to remember that SEO Copy is unique and purposeful, written for the visitor and natural sounding as it flows.
But first, also remember that SEO Copy is not written exclusively for the search engines in mind, stiff (overly repetitive or forced) and mirrored (altered or adjusted to create new pages by simply key phrases changing).
Some core Dos of SEO Copywriting
You will want to do the following when writing SEO Copy:
1. Decide how best to pass that message to your target audience or customers.
2. Understand who your target audience is (who you are writing to).
3. Construct a plan showing the message you want to pass across.
4. Select what the page focus will be.
5. Select which key phrases will be incorporated into the copy.
6. Slot in key phrases as you are writing so they could run naturally with the needed message, not after you're done writing.
7. Ensure those key phrases work well with the planned copy and the page.
Some core Don'ts of SEO Copywriting
Avoid the following when writing SEO Copywriting when writing SEO Copy. These include:
1. Inserting a simple copy page to soothe the search engine.
2. Construct a plan based solely on how to have a high ranking.
3. Replace “every” instance of a generic term (car) with a key phrase (red, convertible car).
4. Shove key phrases in everywhere possible (No, it will sound completely ridiculous but it won’t get you banned).
5. Depend on useless keyword density ratios and formulas.
Remember, SEO Copywriting is a process of writing copy exclusively for visitors and not for the search engines while including elements to help your visitors and the search engines understand what the page is all about.
You can only be sure to create SEO Copy that is worthy if you regard who truly make or break your site’s accomplishment (your customers) and focus on them.
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