The opening of operations in Ghana and Kenya has been announced by a Nigerian public relations, marketing communications, and strategic advising firm. The news comes as the firm celebrates its seventh anniversary.
Ayeni Adekunle started the firm in 2015 as part of BHM, an international PR and communications network focusing on Africa with offices in Nigeria and the United Kingdom.
BHM's Pan-African advising and implementation agency will be ID Africa, which will assist consumers, brands, organizations, and governments in making sense of the world's most potential continent. ID Africa will employ a mix of owned media consumer insights, market expertise, huge content studio and editorial distribution, and super-advisers to develop and execute award-winning and impactful work throughout the continent through local and regional adviser-led outfits. "After seven years of establishing and polishing our unique approach to marketing and communications in Nigeria, we are now extending our distinctive concept to other regions of Africa," said Femi Falodun, CEO of ID Africa. We are well-positioned to produce highly significant work throughout the continent, thanks to a combination of owned media consumer information, unique technology, editorial talent, and advisors.
"From modest beginnings as a three-person digital media unit of BHM that was split off and nurtured to become one of Africa's fastest-growing communications enterprises, ID Africa has gone a long way." Today, we have around 40 full-time employees, work for ten customers in six sectors across four countries, and control media assets with a combined user base of over a million."
The EBITDA of ID Africa rose. "ID Africa's continental development, as well as BHM's allied and strategic activities in Europe and America, is part of our long-term strategy to construct Africa's first global integrated communications network," said Ayeni Adekunle, CEO of BHM.
"Our objective is to link individuals, brands, corporations, and governments with the people they care about while helping them make sense of the world's most potential continent."
Africa's broad supply of human and natural resources, according to the World Bank, has the potential to become the world's biggest free trade area, with a market of 1.2 billion people. By 2050, half of the continent's population will be under the age of 25.
ID Africa is home to Netng, Neusroom, and 234Star, some of Nigeria's most prominent digital media platforms focused on youth and popular culture, in addition to providing corporate and brand communications services to some of the biggest brands in media, technology, financial services, nonprofit, and FMCG.