Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. "Like begets like." The man who gives the greatest amount of goods of a corresponding quality for the least sum (still reserving for himself a profit) will generally succeed best in the long run. This brings us to the golden rule, "As ye would that men should do to you, do ye also to them," and they will do better by you than if you always treated them as if you wanted to get the most you could out of them for the least return. Men who drive sharp bargains with their customers, acting as if they never expected to see them again, will not be mistaken. They will never see them again as customers. People don't like to pay and get kicked also.
Be truthful and accurate – Impart authentic information related to products and services to avoid future confusion among customers.
Keep your promises – Don’t make fake commitments and set customer expectations that will break their trust and loyalty.
Share the knowledge – Know your brand offers and discounts prior to offering to customers to maintain brand efficiency.
The tone you use
Some customers prefer a friendly tone, some prefer a formal tone. Most of this will depend on how you market your business. If you’re a young, hip business – a formal tone will appear out of place. If you market yourself as a super-professional business, then a casual tone will strike a bum note with your customers. Whatever tone you use, it’s still easy to be kind, be polite and be someone you’d like to do business with.
Please and Thanks
A simple please and thank you as appropriate in a conversation can have a profound impact. They’re so easy to use, but so often forgotten these days that it’s notable when they are used. Next time you’re talking to a customer and you ask for something don’t forget to say please. And if they offer you something, say thank you. It’s that easy.
So they’re pretty basic things right? But think about how many times you see these things when you’re doing business with other companies? That’s right, not as often as you’d like. So be polite and let good manners improve your customer services.
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