Millennials are fond of using Snapchat as a social media platform. This can be a potent and effective source of traffic and engagement if your business aims to get maximum engagement from young demographics. Launched in 2011, Snapchat has become the top fifteen most used social platform globally by early 2020. Millions of snaps are being seen, created, and sent every day, and as per sources approximately 218 million people have been active each day on Snapchat as of Jan 2020. Although Instagram, Facebook, and YouTube social media platforms have witnessed great user reach compared to Snapchat, this media platform is a great way to market your business to reach out to a new audience consisting of mainly millennials. If you want to take your business to the next level, you should know the following importance of Snapchat as an effective marketing tool.
How does Snapchat Help in Marketing?
Builds trust
Influence business purchase
Boosts engagement
Another medium for consuming content
Build brand awareness
Attracts younger demographics and connects with them
Drives more traffic
Cool way for marketing your business
Benefits of Snapchat for Business Marketing
Connecting with Millennials/ Younger Demographic
If business wants to engage younger demographic under 35 years of age, then Snapchat is the effective marketing tool for them. The reason is that approximately 82% of users of Snapchat are within the age group of 35 years. This opportunity may not be available on other social media platforms as reaching out to younger demographics is not guaranteed
One-third of users in Snapchat is not on Instagram. One of the most engaging social platforms for a young audience is Snapchat, as per sources. On an average Snapchat users spend approximately 30minutes each day.
Get More Audience to Make Brand Engagement.
Snapchat users(around 60%) are more likely to make impulsive purchases on this social media platform. When people connect to their friends on this platform, there are also chances to discover new products and businesses that catch their attention. Users are easily connected to content creators and business brands through the discover icon on the home screen's right-hand side. This discover section attracts users who spend approximately 35% more time per day. Brands who use Snapchat for marketing purposes benefit from the discover section where users see their content. For example- MTV, cosmopolitan magazine etc.
Displays a Fun Side of your Brand
Snapchat was initially designed to be fun and casual. It names itself as #RealFriends, as this app is not about being picture-perfect but about being authentic. It brings cheeky, lighthearted, and creative features for the users. Therefore, this app stands out and is different from other social media as your brand can show a playful side to the audience using this tool. It makes new ways and launches new features for both business brands and users to express themselves in 3D snaps and cameos.
Builds Trust
Content uploading is not the only manner to engage with the audience. Snapchat allows people to feel special by offering a personal response. This helps build brand loyalty and show that you care for your customers.
Business includes Snapchat in its marketing arsenal. It brings a new evolution in business marketing as it has a wide reach. It uses the latest development in the social media industry. We show our audience that we are up to date with the latest trends. Our users who visit our app every day are 63%, and around 49% visit several times per day.
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